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Second series of The Real Cities to be launched

BBC World News today announces the renewal of its successful advertising partnership with InterContinental Hotels & Resorts, with the commissioning of a second series of the popular travel programme The Real Cities.

  • United Arab Emirates: Thursday, August 14 - 2008 at 11:36
  • PRESS RELEASE


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The Real Cities.
The Real Cities.


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The ad-funded, weekly five-part series commences on Saturday 30 August at 1430 GMT on BBC World News. Worldwide viewers will have additional opportunities to watch the programme at primetime slots in each overseas market.

Carolyn Gibson, Vice President, Ad Sales, EMEA for BBC Worldwide says:

'We are thrilled that InterContinental Hotels & Resorts have chosen to partner with us again, following the success of the first series of the The Real Cities. Ad funded programming offers our clients a customised 360 degree brand solution across TV, online and off-air, which is fully supported by our BBC World News in-house sales team, spanning ad productions through to marketing and PR.'



Jenifer Zeigler, Senior Vice President, Global Brand Management for InterContinental Hotels & Resorts, says:

'We couldn't be more pleased with the partnership because it raises awareness and consideration for our brand as we continue to grow our portfolio of hotels and resorts around the world. The Real Cities appeals to our guests and the programme's authentic and enriching perspectives bring to life InterContinental's 'in the know' positioning.'



Available to 78 million weekly BBC World News viewers around the globe, these new episodes of The Real Cities, visit the five exciting cities of Cairo, Milan, Stockholm, Hanoi and San Francisco. With the help of knowledgeable, well known local personalities, the series reveals to viewers the key spots to visit, often missed in guidebooks.

See Also



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Notes and media contacts

Ad-funded programming has been a very successful area of development for BBC World News. Additional partnerships have included World Challenge in association with Shell and Visionaries in association with Credit Suisse.

About BBC World News:
BBC World News, the BBC's commercially funded international 24-hour news and information channel, is owned and operated by BBC World Ltd, a member of the BBC's commercial group of companies. BBC World News attracts 78 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 283 million households and more than 1.5 million hotel rooms. The channel's content is also available on 57 cruise ships, 42 airlines, 35 mobile phone networks and a number of major online platforms.

About InterContinental Hotels Group (IHG):
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, almost 4,000 hotels and more than 590,000 guest rooms in nearly 100 countries and territories around the world The Group owns a portfolio of well recognised and respected hotel brands including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites, Candlewood Suites and Hotel Indigo, and also manages the world's largest hotel loyalty programme, Priority Club Rewards with over 37 million members worldwide.

IHG pioneered the travel industry's first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The environment and local communities remain at the heart of IHG's global corporate responsibility focus. We're the first major hotel group to have measured our environmental and carbon footprints and we're in the process of setting reduction targets.

With more than 1,600 hotels in its development pipeline, IHG needs to find around 150,000 people over the next few years to meet its global expansion plans.

InterContinental Hotels Group PLC is the group's holding company and is incorporated in Great Britain and registered in England and Wales.

For further information, please contact:
Nora Feidi
Senior Account Executive
Impact Porter Novelli
PO Box 19791, Dubai, UAE
Tel: 9714 3304030 Ext: 431
Fax: 9714 3304031
Siba Sami Ammari Posted by Siba Sami Ammari
Thursday, August 14 - 2008 at 11:36 UAE local time (GMT+4)

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