Ghreiwati Auto wins first round of Ford's regional customer satisfaction challenge

The 'Ford Middle East First Class Cricket Customer Satisfaction Cup' consists of three "matches" based on dealer Customer View Point (CVP) scores, and Ghreiwati Auto, the Ford importer-dealer in Syria has already won the first match.

Based on overall service satisfaction - whether the vehicle was fixed on time, the length of time taken to complete service, vehicle inspection report reviews with customers and whether customers received a follow up call - the cricket-themed competition holds great incentives with championship cash prizes of up to $25,000 and other exciting prizes.

"The Customer Satisfaction Cup is a great way to further build on our customer satisfaction levels and have fun while doing so,"

said Chris Noel, Ford Middle East's Regional Customer Service director.

"Our dealers have done an incredible job not only in training their service teams across various job roles, but also in their dedication to offer some of the best customer service experiences in the industry," Noel added.

"In a recent consumer focus group study commissioned by Ford, nearly 90% of Ford Lincoln and Mercury customers across the region looked for 'quality of service' when it came to choosing a service provider for their vehicle. And this is one area we are focused on further driving together with our regional partners," he explained.

"We believe that the service levels already being provided by our dealers currently match, and would exceed future customer expectations with internationally recognised training programmes and best in class service processes in place, and we commend their spirit of competition as well as desire to continuously outdo themselves."

Ghreiwati Auto Group won the first match. The second challenge concludes in September, after which the Championship will take place between the two top scoring dealerships from October to December.