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Wednesday, November 11 - 2009

Ferrari 599 GTB Fiorano combines Italian handling with unrivaled speed

Since it's unveiling at the Geneva Motor Show in 2006, the Ferrari 599 GTB Fiorano has blazed a lasting impression on all those lucky enough to see one fly by.

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  • Ferrari 599 GTB Fiorano.
    Ferrari 599 GTB Fiorano.
With a bold, powerful design, and an engine with unmatched power, the Fiorano has tested roads like no other car before it.

"I don't think our streets have seen a vehicle like the Fiorano," stated MTI General Manager Ahmed El Gharib.

El Gharib said:
"This is a car that will certainly turn heads when it drives by; assuming of course it's going slow enough for you to catch a glimpse of it."


Sporting an amazing V12 engine, the Fiorano is capable of astonishing speeds that defy expectations. After taking only 3.7 seconds to accelerate from 0 to 100 km/h, the sports car can then reach speeds in excess of 330 km/h. All of this while still maintaining the smooth, reliable handling that the Italian manufacturer is known for.

The Ferrari experience is summed up by President Luca di Montezemolo who stated: "We're not selling cars, we're selling dreams."

The Fiorano achieves its solid handling by utilizing the latest technology the Italian manufacturer has to offer. The F1-Trac system monitors the speed of all four wheels, predicts the maximum available grip, and uses this to optimize traction. Like all Ferrari cars, it also boasts the F1-Super gearbox, which cuts overall gear-shift times to just 100ms. These innovations allow the driver to spend more time focusing on the road while they are testing the amazing speed of the car.

In crafting the Fiorano, the engineers at Ferrari set out to make a sports car that was not only fun to drive, but comfortable as well. In doing so they set out to break the mold of what is expected from a traditional sports car. While still retaining a sporty interior, the Fiorano takes advantage of a hand-crafted, personalized design that maximizes comfort for both the driver and the passenger.

Due to the individual nature of each car, the Fiorano isn't mass produced out of an assembly line, but custom built for each owner. Ferrari internationally produces approximately 5,000 cars a year; and owners may wait for a period of around 24 months to receive their vehicle. While drivers are waiting for their Ferrari to be built, MTI makes sure to keep them involved in every step of the process. From visits to the factory, to invitations to special events, MTI keeps its customers up-to-date and satisfied during the process. Clients are contacted on a regular basis with status update on the production of their car. They are given the opportunity to witness the creation of their dream through trips to the factory, while invitations to special events and exhibitions make them feel like part of the Ferrari family.

"We know that clients looking to buy a Ferrari are passionate about driving; we want them to know that we share their passion,"

noted MTI Marketing Manger Mostafa Salah.

He added, "We value working with them and take every step to keep them satisfied with their purchase."

As a sleek, breath taking sports car, backed by MTI's famous service, the 599 GTB Fiorano will continue to break new barriers in driving excitement.
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Notes and media contacts

About MTI Automotive:

MTI Automotive is Egypt's exclusive importer of the luxury car brands Jaguar, Land Rover, Bentley, Maserati and Ferrari. With investments of 50 million Egyptian pounds, MTI has two show rooms in Cairo and a state-of-the-art service center in Tenth of Ramadan City.

The company is part of MM Group, established in 1895, which encompasses 16 companies. It invests in various trade and industrial domains, and employs 6,000 highly qualified professionals.

Media Contacts:
Rania El Rafie
Senior Account Manager
Fourth Dimension Public Relations
14 Syria St., Mohandseen, Cairo, Egypt
Tel: (202) 3 760 9988

Christine Hanna
Account Executive
Fourth Dimension Public Relations
14 Syria St., Mohandseen, Cairo, Egypt
Tel: (202) 3 760 9988

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