• HSBC

Tide launches its latest innovative product "Tide with Natural Soap"

  • Saudi Arabia: Saturday, August 16 - 2008 at 13:33
  • PRESS RELEASE

Tide recently launched its latest innovative product 'Tide with Natural Soap' as part of its strategy for product enhancement and development.

Inspired by nature and delivers on the cleaning 'Tide with Natural Soap' combines the mildness of soap and cleaning power.

Tide launched its new product during a special event hosted at Chamelle Plaza and was attended by a number of lady journalists and guests who witnessed first-hand the effects of Tide with Natural Soap.

Commenting on the new product Mr. Ahmed Al Kuhlani, Tide Brand Manager at Modern Products Company was quoted as saying:
"We're proud of this new product innovation and its unique launch. Tide with Natural Soap presents a new understanding of cleaning where it leaves a nice feeling on ones hand and delivers great cleaning."


Al Kuhlani said, "This is apparent because of its main component of natural soap which contains natural ingredients that protect the skin and keep it safe. At the same time it offers the same cleaning performance that Tide is renowned for and is famous for Kingdom-wide with mothers."

"We've conducted a number of researches and found that the main concern that mothers face when doing the laundry is the effect the soap has on ones hands. As a company dedicated for innovating and providing the best in quality for our audiences we designed Tide with Natural Soap to be mild on skin and tough on dirt," ended Al Kuhlani.

Not only is Tide with Natural Soap mild on hands and is dermatologically tested, it provides creamier suds and has its paste is creamier for a longer period of time and leaves a nice fresh smell on children's clothes.
Tide launches its latest innovative product tide with natural soap cleaning and a gentle feel on the hands. 
Tide launches its latest innovative product tide with natural soap cleaning and a gentle feel on the hands.
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For further information, please contact:

Sarah A. Al Ayed
Managing Partner Saudi Arabia
Network Vice President
Trans-Arabian Creative Communications - TRACCS
Telephone - (9662) 6632525
Fax: (9662) 6632323

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