The official launching ceremony was held at the W. J. Towell main conference room on 12 August 2008, in the presence of more than 20 media personnel.
Addressing the Press Conference were: Mr. Jamil Sultan, Chairman of Blacksheep-Mazoon Advertising and Moosa Al-Aaali, CEO and Executive Creative Director of the new company, who is also the Managing and Creative Director of the Bahrain-based Blacksheep Advertising.
Commenting on the new tie-up, Mr. Sultan noted:
"We are very pleased with this new and exciting development within our W. J. Towell Group, and with this look forward to make a sustainable and marked difference in Oman's advertising world."
Oman market is quite large and we would focus on having a strong presence here, he added.
On his part, Mr. Al-Aaali underlined that:
"Blacksheep has always been a highly creative agency, and only high-level creativity will be at the core of Blacksheep-Mazoon."
He also asserted that Oman advertising market lacked international level creativity and we would deliver what was missing and only will the best is delivered by Blacksheep-Mazoon.
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