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Monday, November 9 - 2009

Boots unveils 'Botanics for Men' in Dubai

  • United Arab Emirates: Sunday, August 17 - 2008 at 07:41
  • PRESS RELEASE

Boots, the UK's number one pharmacy-led health and beauty store recently unveiled the new 'Botancis for Men' collection.

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  • Botancis for Men now available in the UAE.
    Botancis for Men now available in the UAE.
Packed with all the natural goodness from the Botanics brand, this new range has been specially developed for men.

With products to suit a diverse range of skin-types ranging from normal, dry or sensitive skins, and anti-ageing and oil control solutions, Botanics has the answer to any skin ailment.

The 'Botanics for Men' normal-to-dry range offers a Face Wash, Shave Gel and Intensive Moisturiser with SPF12. Each product contains ginseng, which delivers a multiple of benefits from just one extract. Renowned as a tonic in Asia, it contains several powerful anti-oxidants to help protect the skin against damaging free radicals. The Intensive Moisturiser also contains grapeseed oil which helps hydrate the skin for up to 24 hours and, with its built-in SPF12 protection, helps protect the skin from the sun which is a major cause of skin-ageing.

Commenting on the new range, Richard Morgan, President of Boots said:

"As with all of the products in the Botanics range, 'Botanics for Men' is created with the help of the specialists at the Royal Botanics Gardens at Kew, London and is packed with powerful extracts to deliver products that really work. The range brings together the powerful forces of nature and science, to ensure unbeatable product performance naturally."


For those with oily skin, Botanics has also introduced a range of products to combat excess oil and deep-rooted impurities. The Oil Control Face Scrub is packed with willowbark extract which helps clear pores, soften stubble and gently exfoliates to reveal brighter skin. Follow with the Oil Control 12-hour moisturiser to keep skin shine free, yet moisturized for upto 12 hours.

For the more sensitive souls, there is also the Botanics for Men sensitive skin range. The Shave gel, Face Wash and Post Shave Balm all contain marshmallow, which has been used for many years for its soothing action. This range is perfect for soothing, hydrating and protecting even the most sensitive of skin.

The signs of ageing are not just exclusive to woman's skin. This is why Botanics for Men offers a range of products designed to target and protect against ageing. The Under Eye cream not only provides 24-hour moisturisation, but also helps to reduce the appearance of fine lines, puffiness and dark circles. When combined with the anti-ageing moisturiser with SPF15, skin will be protected against UV induced ageing and damage.
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Notes and media contacts

About Alliance Boots:
Boots is the UK's leading international pharmacy-led health and beauty group. Boots merged with Alliance UniChem to create Alliance Boots in 2006. With an international network of approximately 3,000 retail outlets across 14 countries and a wholesale distribution network that serves over 125,000 customers, Boots recently entered the Gulf market in a partnership with the MH Alshaya Group. The leading health and beauty retailer currently has stores in Dubai, Abu Dhabi, Quatar and Kuwait and has plans to expand across the GCC.

Boots is currently open in:

UAE
Abu Dhabi
Blue Tower
Al Wahda Mall
Dubai
Ibn Battuta Mall
Al Safa Park
Mall of the Emirates
Al Wasl Maternity Hospital
Al Dhiyafah Street
Deira City Centre
The Village Mall, Jumeriah
Dubai International Financial City
Residence 1 - Burj Dubai
Al Ghadeer Tower- Sheikh Zayed Road

Kuwait
Al Manshar, Fahaheel
Awatad Tower, Kuwait City
Fashion Way
Plaza Hawally
Farwania - Habeb Al Monawer St.
Jahra2, Area 45 Al Khazaee St.
Airport Mall - Kuwait International Airport (departure level)
Awtad Centre, Jahra
Souk Sharq Mall, Gulf Road
Avenues Mall 1
Avenues Mall 2
Marina Mall
Boots Khanza, Area 96
Faiha Co-op

Qatar
Villagio Mall
For further information, please contact:
Kim Pinto / Riham Musleh
ASDA'A Public Relations,
Tel: +971-4-3344550
Fax: +971-4-3344556

Richard Morgan, President, Boots - MH Alshaya Co.
M.H. Alshaya Co.
P.O. Box 261422
Jebel Ali Free Zone
Dubai, UAE
Tel. Office: + 9714 8038724

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