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Braun culinary tour brings you celebrity Chef Osama in KSA and UAE
- United Arab Emirates: Monday, August 18 - 2008 at 11:44
- PRESS RELEASE
Chef Osama El-Sayed, the renowned TV celebrity and most trusted food expert in the Middle East, will bring his expertise and secret tool- the Braun Multiquick Complete 6in1 Food Processor - to Jeddah and Dubai this August as part of his culinary tour with Braun.
The spirit of Ramadan brings with it a gathering of loved ones, promoting strong family ties and bonding. To this effect, Chef Osama has prepared recipe booklets with his own unique and traditional Ramadan recipes.
These recipes along with the Braun 6in1 Food Processor will assist the Chef of the household in preparing loving meals for the family, whilst decreasing the time spent in the kitchen.
All those attending will receive the personally signed Chef Osama recipe booklets and will have a chance to walk away with their very own Braun Multiquick 6in1.
Chef Osama will also share with the visitors the different functions of how to blend, chop, whisk, liquidize, mince, as well as slice and shred effortlessly and quickly with the Braun Multiquick Complete 6in1 Food Processor.
Cooking has never been so easy and pleasurable.
"I am really looking forward to my visits to Jeddah and Dubai. The essence of the Ramadan spirit is giving and sharing, and I am eager to meet the consumers to share my recipes and tips for great meals. I will also show them the joys of using the Braun Multiquick Complete 6in1 Food Processor. Braun products have become my right hand in the kitchen. Not only do they save me time but they also give me the freedom to be more creative with my recipes." said Chef Osama El-Sayed.
Procter and Gamble's Braun partnership with Chef Osama represents all that is easy, convenient and versatile for cooking. Chef Osama, a household name, brings his international culinary experience to the kitchen, whilst Braun offers quality, German craftsmanship, leading technology, cutting edge design and innovation. All of which are reasons it has become a household name in many Middle East kitchens for years.
"Chef Osamas' widespread popularity has not come from his tantalizing recipes alone; it has come from his dedication and his personal approach to his craft. Sharing his recipes with the consumers is only one of the many ways in which he is spreading the Ramadan spirit this year. Our partnership with him will help us get even closer to our consumers and share with them the joys of the holy month of Ramadan" said Omar Saheb, Braun Brand Manager for Arabian Peninsula.
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Notes and media contacts
Chef Osama El-Sayed, C.E.C., was born and raised in Cairo, Egypt. He graduated from the Hotel Technical Institute in Cairo and apprenticed with the El-Nile Hilton International Hotel. From there, Chef Osama emigrated to Washington, D.C. in the United States landing his first chef's position with the renowned Serbian Crown restaurant. There he honed his skills and understanding of continental cuisines such as French, Russian, and Serbian, then with Hyatt Management Group. His next career move took him to Braun's fine Caterers in Lanham, Maryland, where he served dignitaries in the political and diplomatic communities as well as numerous members of the foreign community. Chef Osama hosts two TV shows, "Ma Osama Atyab" or "It's delicious with Osama" on Dubai TV, and "Bilhanna Wa Shiffa" or "With joy and good health". He also writes a syndicated column that appears in magazines all over the Middle East.Braun is a P&G Company and world's leading electrical good manufacturer.
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene® , Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide.
Contact:
Impact Porter Novelli
Public Relations
Dubai, United Arab Emirates
Contact: Sam Mohtady, Consultant
Telephone: ++ 9714 330 4030
Fax: ++9714 330 4031
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