The 1,507 square metre store will open in September in the exclusive Bahrain City Centre. The expansion of the trendy high street brand is a result of H&M's strategic partnership with M.H. Alshaya, one of the Middle East's leading retailers.
"We are very excited to introduce H&M to the Bahrain market. We believe the brand will rapidly become a popular choice as it has done in other parts of the region. The wide assortment on offer coupled with the introduction of new garments into the store everyday will be something unique in Kingdom of Bahrain and will enhance the shopper's experience", said Mr Jazz Hayer, H&M Business Director. He continued: "We are nonetheless keen to bring our concept to shoppers there; families in particular will find our store to be of great interest."
Mr Hayer added: "We are excited to be bringing the H&M philosophy to Bahrain and we are sure that shoppers there will be as thrilled by our concept as shoppers in other countries in the region have been. Finally they will have access to quality fashion at affordable prices - H&M style!"
This newest addition to Bahrain's retail landscape will be sure to entice families with the launch of its latest ladies' and children's collections. Shoppers will be spoilt for choice as they choose from an unparalleled selection of accessories including turbans, straw hats, couture scarves, obi belts, wood jewellery, sandals, ballerinas and Mary Janes to name but a few.
Also available will be H&M's organic cotton collection which features colours and designs inspired by the 60s and 70s.
The launch of the H&M Bahrain store comes soon after the successful launch of the first H&M store in Cairo, Egypt on June 5th, and will be followed by the brand's launch in the Kingdom of Saudi Arabia in September, with new stores opening in Jeddah and Dammam.
Founded in 1947, there are now over 1,500 H&M stores in 29 countries. The H&M brand is synonymous around the world with affordable, up to date and high quality fashion. The company's collections are created by more than 100 in-house designers.
Browse
related articles
H&M lands in the Kingdom of Bahrain this month
- Bahrain: Tuesday, August 19 - 2008 at 08:04
- PRESS RELEASE
H & M, Hennes & Mauritz, the international fashion retailer, will soon be available to eager followers of fashion in the kingdom of Bahrain.
Related stories
Also consider reading:
Digg
Facebook
LinkedIn
Twitter
Browse
related articles
Log in to request more information from H&M
Notes and media contacts
Contact persons:M H Alshaya Co.
Rouba Abbouchi, Marketing Manager
Telephone: +965 224 2914
BPG Public Relations
Debanjana Chaudhuri, Senior Account Executive
Telephone: +971 4 295 3456 Ext 301
About H&M:
H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on the OMX Nordic Exchange Stockholm. Today there are over 1,500 H&M stores in 29 countries. H&M has 68,000 employees and achieved sales including VAT in 2007 of SEK 92,123 million. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers.
About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.
M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.
The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
Learn more about the company at www.alshaya.com.
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, August 19 - 2008 at 08:04 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds