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Monday, November 9 - 2009

A taste of A'Safwah products at Origin Oman Show

Having launched its new Chocolate Flavoured Fresh Milk in the popular 200 ml size, A'Safwah Dairy & Beverages L.L.C. owned and managed by Dhofar Cattle Feed Co. (S.A.O.G), an Omani Company with a long and proud heritage of delivering high quality products, is pleased to announce that it will be sampling the same product at the Origin Oman show from Aug. 12 -18 at the Municipality Fair Ground in Salalah.

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"Our participation at the Origin Oman Show aims to reemphasize A'Safwah products which are made from the purest and freshest cow's milk. Likewise, we would like to increase public awareness on our chicken which comes from our modern poultry unit, produced only at the highest standards,"

said Mr. William Downey, Sales & Marketing Manager of Dhofar Cattle Feed Co. (S.A.O.G.).

A'Safwah's products include fresh Dairy - Milk, Laban & Yoghurt, with a full range of Fresh Fruit Juices. Other products such as Long life UHT milk and UHT fruit juices are also produced.

Established in 1981 initially as a cattle feed company, Dhofar Cattle Feed Company (S.A.O.G.) has diversified into group of companies including Omani Vegetable Oils & Derivatives, International Plastic Industries, Dhofar Agriculture Product & Marketing Co. and Dhofar Poultry Co., among others.

Mr. Downey mentioned that,
"Our group of companies has a wide range of brands with a variety of products, ranging from, Omani Vegetable Oils & Derivatives Company, which includes brands such as Al Safa Pure Vegetable Oil, A'Safwah - Pure Vegetable Ghee and Sahi Refined Sunflower Oil. International Plastic Industries offers products such as Plastic Jerry Cans, Thermoforming Sheet, Caps & Bottle Closures, Plastic Cups and Plastic Bottles from 200ml up to 2 liters."


"Dhofar Agriculture and Marketing Co. supplies products such as animal feed, beverages and juices, and full range of dairy products; while Dhofar Poultry Company has fresh chilled poultry and frozen poultry.

"Our commitment is to provide quality products and services at par with international standards. Visitors to the show can have a taste of our newly launched Chocolate milk and other available products."

Organized by the country's leading events organizer, Oman International Trade & Exhibitions (OITE) in partnership with Public Establishment for Industrial Estates (PEIE), the Origin Oman show runs parallel to OITE's Shopping Fair, alongside the Salalah Tourism Festival.
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