3M launches Filtrete room air purifiers

The exceptional air purifying properties of the Filtrete range has been given a seal of approval from the British Allergy Association.

Not many people realize, but the air we breathe indoors is full of pollutants and allergens; from house dust to the gasses in the kitchen, to the chemicals stored under the sink. The level of air pollution inside a home that can cause and exacerbate allergies and asthma, scientists have found, can be as much as two to five times higher than outdoors.

3M is no stranger to the topic of air filtration - it introduced the first electrostatic filter in 1991 under the Filtrete brand which has remained the leading filter brand in the market ever since. But with the new range of air purifiers, 3M has found an optimal balance between high powered air filtration and fast air flow, in order to produce units which are affordable, and yet, with a significantly faster air flow, deliver more clean air than other units at a similar price.

Furthermore, with the modern and streamlined design, the purifiers take up little room, and run quietly.

Because of their unique design, the 3M Filtrete Room Air Purifier are highly effective for use at home and can capture particles as small as 0.1 microns in size, including pollen, mould spores and dust mite debris in addition to household dust, pet dander, bacteria, odour-causing particles, and particles that can carry viruses, smoke, and smog.

"There are a number of particles in the air inside our homes that can aggravate many types of respiratory problems including hay fever and asthma,"

commented Shamyl Mooraj Business leader for Consumer and Office products 3M Gulf.

"Our range of purifiers is designed and developed to optimally improve the quality of respirable air, and to make the air at home much cleaner and healthier - especially for those people who suffer with any kind of respiratory problems or allergies, or others who may be susceptible, such as young children."

3M's Filtrete Room Air Purifiers offer up to 30% more air circulation, 24% higher pollen capture and 12% higher dust capture than traditional HEPA air purifiers for the same room size. The unique design allows much more air to pass through a Filtrete Room Air Purifier, resulting in much faster air circulation and cleaning. Additionally the Filtrete Room Air Purifiers feature a filter life indicator to signal when the filter needs changing, as well as a choice of three air circulation speeds.