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Monday, November 9 - 2009

Kia Sorento awarded top ranking in 2008 AutoPacific Ideal Vehicle Awards

  • United Arab Emirates: Wednesday, August 20 - 2008 at 12:53
  • PRESS RELEASE

The 2008 Kia Sorento has been given the top ranking in the midsize SUV segment in AutoPacific, Inc.'s 2008 Ideal Vehicle Awards (IVA).

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  • Kia Sorento.
    Kia Sorento.
These awards are considered quantitative gauges that measure how closely a vehicle matches to an owner's expectations. Sorento received a higher rating than any other SUV, including the Jeep Liberty, Nissan Xterra, Dodge Nitro and HUMMER H3.

"Having Sorento recognized yet again by AutoPacific is a tremendous honor as these awards directly reflect the satisfaction of Kia owners,"

said Mr. Samir Tayeh , the president of Al Majid Motors Co. the sole Agent of KIA MOTORS in UAE .

He added, "We are pleased to know that Sorento's characteristics, safety and overall appeal are recognized and appreciated by our customers."

Based on survey responses from more than 33,500 vehicle owners, the 2008 IVA measure the combination of trust, anticipation, expectations and reality within specific product segments by having respondents rate 15 attributes concerning whether they would change them after having owned their vehicle for 90 days. An "ideal vehicle" is one that meets the owner's expectations based on how few attributes they would change. Sorento received a score of 1,250 out of a possible 1,500.

Recently, the 2008 Kia Sorento also achieved a top ranking in AutoPacific's Vehicle Satisfaction Awards (VSA), was recognized as a "Best Bet" in the Midsize SUV category by The Car.

In addition to Sorento being named best-in-class in its segment, Kia Motors also ranked among the top 10 in the 2008 IVA Mainstream Brand segment, as did the 2008 Kia Cerato and Rio in the Compact Car and Economy Car segments, respectively.
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Notes and media contacts

Kia Motors Corporation -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands.

More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 40,000 employees worldwide and annual revenues of almost $17bn. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

About Al Majid Motors:

Al Majid Motors Co. is the sole distributor for Kia vehicles in the UAE. AMMC is a member of Juma Al Majid Group, one of the most reputed business groups in the Arabian Gulf. AMMC currently sells Kia vehicles in UAE through a network of 8 showrooms, 2 dealers and 3 more new showrooms expected to be added soon.

AMMC currently have 5.8% market share in the UAE. To attend the ever growing KIA customers in UAE, AMMC has a total fleet of 12 service centres and 15 parts centres. Al Majid Motors Co is celebrating its 18th year of operation in UAE.

For further information please contact:

Mutasem Shadid
Arabic Media Liaison
Cicero & Bernay Public Relations
Phone: +971 4 334 2966
Fax: +971 4 334 2977
P.O. Box 34533, Dubai, UAE
Sultan Business Centre 113

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