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Christina Aguliera performing at the Grammy Awards 2007
Star names at Dubai property launches
Lionel Richie, Enrique Iglesias, Boris Becker, Michael Shumacher and now Christina Aguilera are just a few star names to be associated with product launches and endorsements across the Middle East. Phil Blizzard talks to some of the stars, and also to Simon McDonald, MD, Sian Dubai on how corporate events have evolved.
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Phil Blizzard, Head of BroadcastWednesday, August 20 - 2008 at 16:08 UAE local time (GMT+4)
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