New audit figure for Open Skies

The International Audit Organisation, BPA Worldwide, has announced the latest circulation figures for Emirates in-flight magazine Open Skies for the period of January to June 2008.

United Arab Emirates: Thursday, August 21 - 2008 at 15:59
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The highest figure, was for the June 2008 issue with 66,045 copies, and the average qualified circulation for the period was 63,901 copies. Further increases are expected in the coming months with the recent launch of the airline's first Airbus A380, which , along with the rest of the fleet, carries Open Skies in all of its seat pockets.

Open Skies is produced for Emirates by Motivate Publishing, whose Managing Partner, Ian Fairservice commented:

'The latest figures show an increase of 6% over the previous period and this growth is certainly set to continue with the increased demand of the new fleet of Airbus A380's. Steps were taken earlier in the year to reduce the weight of the Open Skies magazine, by reducing the format and ordering a light stock of paper. As a result of these steps, Motivate have successfully cut 28% from the weight of each magazine. Similar steps have been taken with the airline's monthly Portfolio business magazine resulting in weight savings of 37%.'

See Also

» From Paris the Dubai Airshow 2009 looks at breaking records

» Emirates to launch Durban route

» Jazeera Airways names Pichler as CEO

» flydubai announce a trio of Indian routes

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Notes and media contacts

For more details please contact:
Adam Woolcock
Manager - Trade Marketing
MOTIVATE PUBLISHING
PO BOX 2331, Dubai, United Arab Emirates
T: +971 (0)4 205 2420
F: +971 (0)4 282 2801
M: +971 050 878 1743

Posted by Ehab Al-Abbadi
Thursday, August 21 - 2008 at 15:59 UAE local time (GMT+4)

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