Dubai Gold & Jewellery Group's DSS campaign nets sales close to Dhs500m

According to Dubai Gold & Jewellery Group (DGJG) which ran the 'Glittering Surprises' campaign offering DSS shoppers fabulous chances to win gold and jewellery vouchers, the sales were driven by a strong expatriate demand, holiday shopping bonanzas and relatively lower prices of gold.

"Dubai is still the best place to buy high quality and variety of jewellery at the world's best prices. DSS with its multiple chances to win gold and jewellery offers an incentive to shop during summer which is also the time most expatriates purchase gifts to take home for their holidays. Because of its intrinsic value and traditional affiliations gold is one of the most sought after gifts, especially among Asians and Arabs,"

said Tawhid Abdullah, Managing Director, Dubai Gold & Jewellery Group.

"This year's campaign was well received and total sales recorded stood close to
Dhs500m at the end of the campaign. With gold prices becoming more attractive, we look forward to another successful quarter," he added.

65 lucky winners received Dhs10,000 worth of gold and jewellery vouchers while nine were blessed with weekly bumper prizes of Dhs50,000 each. The youngest winner of the campaign is one year old baby.

"UAE residents, including expatriates and nationals, dominated 'Glittering Surprises', winning 88% of the prizes. The rest of the winners were tourists. All of them were excited at winning, with most looking forward to next year's campaign,"

said Swapna Nair, General Manager of Dubai Gold & Jewellery Group.

"We were also very pleased with the fact that many nationalities won during the campaign - there were winners from more than 13 countries including UAE, UK, USA, Russia, Greece, New Zealand, India, Pakistan, Bangladesh, Philippines, Egypt, Iran and Iraq," added Swapna.

This year is Dubai Gold & Jewellery Group's sixth year of association with Dubai Summer Surprises.