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Bespoke 'Peony' Rolls-Royce set to arrive in Abu Dhabi

Abu Dhabi Motors, the sole dealership of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, has specified an exclusive Bespoke Phantom.

  • United Arab Emirates: Sunday, August 24 - 2008 at 13:37
  • PRESS RELEASE


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Bespoke Phantom.
Bespoke Phantom.


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The 'Peony' has been designed specifically for UAE customers and features a two-tone exterior of Pearl Blue with a contrasting Moonstone Pearl Blue and Seashell interior.

'The concept of the Peony Phantom was to showcase the variety of art possible in the Rolls-Royce Bespoke Programme,' explained Kadhim Al Helli, Rolls-Royce Brand Manager, Abu Dhabi Motors, and the ideas man behind the exclusive 'Peony' concept.

'The Peony flower is one of the most popular Oriental botanical motifs. Representing royalty, wealth and distinction it became known as the 'king of flowers', and we believe it is a more than fitting emblem for this unique Bespoke Phantom for the Middle East.'

The Peony leaf motif, in traditional Oriental blue and yellow, is used throughout the vehicle, featuring as an exterior logo along with interior wood trim inlay and oriental art door capping.

Customised tread plates include the Oriental logo emblazoned with the words 'Peony motif, exclusive Bespoke Phantom'.

'To further augment the ownership experience of the Peony Phantom, Abu Dhabi Motors has commissioned one of the UAE's most distinguished perfume designers to create a limited edition oriental 'Peony fragrance',' added Al Helli.

'A silver-encased bottle of this limited edition perfume will accompany the purchase of the Peony Bespoke Phantom. This enticing fragrance has been exclusively commissioned as a gift with the Peony Phantom, and it is only available with the car.'

HIND, an exceptional and peerless Emirati perfumery, created the luscious Peony fragrance for the Peony Phantom.

Mohamed Hilal, HIND's founder and nurturer, personally designed the limited edition 'Peony' perfume, following his philosophy to use only the highest quality, natural ingredients.

The Middle East has been a major driver in the Rolls-Royce Bespoke Programme, which allows customers to create their perfect car, designed and built to their exact specification.

The Bespoke team at the Rolls-Royce manufacturing plant Goodwood is dedicated to finding new paints, materials and engineering solutions, striving to find new ways of truly unique cars.

'As one of the world's leading advocates of the Rolls-Royce Bespoke Programme, Abu Dhabi Motors continues to offer our customers unparalleled access to all options to suit their wishes,' said Arno Husselmann, General Manager, Abu Dhabi Motors.

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Notes and media contacts

For more information please contact:-

Lindsey Clough, PR & Communications Supervisor
Abu Dhabi Motors
Telephone: +971 2 558 8000

OR

Tariq Zuroub, Action UAE
Telephone: + 971 50 203 5678
Eman Hassan Posted by Eman Hassan
Sunday, August 24 - 2008 at 13:37 UAE local time (GMT+4)

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