Browse
related articles
Bespoke "Peony" Rolls-Royce set to arrive in Abu Dhabi
- United Arab Emirates: Sunday, August 24 - 2008 at 13:37
- PRESS RELEASE
Abu Dhabi Motors, the sole dealership of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, has specified an exclusive Bespoke Phantom.
"The concept of the Peony Phantom was to showcase the variety of art possible in the Rolls-Royce Bespoke Programme," explained Kadhim Al Helli, Rolls-Royce Brand Manager, Abu Dhabi Motors, and the ideas man behind the exclusive "Peony" concept.
"The Peony flower is one of the most popular Oriental botanical motifs. Representing royalty, wealth and distinction it became known as the 'king of flowers', and we believe it is a more than fitting emblem for this unique Bespoke Phantom for the Middle East."
The Peony leaf motif, in traditional Oriental blue and yellow, is used throughout the vehicle, featuring as an exterior logo along with interior wood trim inlay and oriental art door capping.
Customised tread plates include the Oriental logo emblazoned with the words "Peony motif, exclusive Bespoke Phantom".
"To further augment the ownership experience of the Peony Phantom, Abu Dhabi Motors has commissioned one of the UAE's most distinguished perfume designers to create a limited edition oriental ´Peony fragrance´," added Al Helli.
"A silver-encased bottle of this limited edition perfume will accompany the purchase of the Peony Bespoke Phantom. This enticing fragrance has been exclusively commissioned as a gift with the Peony Phantom, and it is only available with the car."
HIND, an exceptional and peerless Emirati perfumery, created the luscious Peony fragrance for the Peony Phantom.
Mohamed Hilal, HIND's founder and nurturer, personally designed the limited edition "Peony" perfume, following his philosophy to use only the highest quality, natural ingredients.
The Middle East has been a major driver in the Rolls-Royce Bespoke Programme, which allows customers to create their perfect car, designed and built to their exact specification.
The Bespoke team at the Rolls-Royce manufacturing plant Goodwood is dedicated to finding new paints, materials and engineering solutions, striving to find new ways of truly unique cars.
"As one of the world's leading advocates of the Rolls-Royce Bespoke Programme, Abu Dhabi Motors continues to offer our customers unparalleled access to all options to suit their wishes," said Arno Husselmann, General Manager, Abu Dhabi Motors.
Also consider reading:
Browse
related articles
- » Qatari Diar announces joint venture with Deutsche Bahn to develop Qatar's railway network
- » The office sector in the GCC still experiencing strong growth, according to new research
- » Emaar merger talks 'done in one month'
- » Gold demand remains robust as economic conditions improve
- » Dubai Electricity and Water Authority establishes first Dubai Carbon Centre of Excellence across Middle East
Notes and media contacts
For more information please contact:-Lindsey Clough, PR & Communications Supervisor
Abu Dhabi Motors
Telephone: +971 2 558 8000
OR
Tariq Zuroub, Action UAE
Telephone: + 971 50 203 5678
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions

Posted by Eman Hassan
