Mr. Al Mueen assumes responsibility for all ADIB's UAE branches, including further expansion and the continuous improvement of customer experience delivered through the network.
He has over 20 years experience in the UAE banking industry, including previous roles at Citigroup and Standard Chartered Bank.
In addition, ADIB, which earlier this month posted record half year profits of Dhs520m, has opened the doors of its latest branch in Al Wagn, close to Al Ain.
The new branch is ADIB's 44th in the UAE, reinforcing it as the largest branch network of any Islamic bank in the Emirate of Abu Dhabi.
The new branch will serve the local community of approximately 10,000 people, delivering the high levels of customer services and innovative Islamic finance solutions which ADIB has become known for across the UAE.
Mr. Al Mueen comments: "Alongside the development of alternative channels, the enhancement of our branch network will play a key role in allowing our customers even easier access to ADIB. We recognize that our branches, and the quality of service we deliver in them, are a critical part of the overall customer experience.
"We will be driven by the continued enhancement of our customers' experience, through the implementation of global best practices and challenging the way we do things, and by understanding our customers and what they need from their bank."
Mr. Tirad Mahmoud, Chief Executive Officer of ADIB, says:
"While ADIB now operates on the international stage, delivering the highest level of service possible to our UAE customers remains the primary focus of our business. Ali's appointment as Head of Branches and the addition of our 44th branch in the country reaffirms our commitment to be present in the heart of the communities which we serve. We intend to continue driving forward our national expansion plans, seeking to reinforce ADIB as a top tier Islamic financial services group in the region."
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Posted by Eman Hassan
