Panasonic launches world's most advanced digital compact camera

Designed for easy, creative shooting, the new LX3 comes two years after its predecessor, the LX2, earned an enthusiastic following among both professional photographers and serious amateurs for its exquisite image rendering, superior operating ease, and unique triple-wide system comprising wide-angle lens.

Panasonic has gone a big step further with the new LX3, by upgrading every component to achieve a camera whose performance surpasses that of any compact camera that has come before.

"Simply put, the LX3 smashes all previous perceptions about the limitations of a digital compact camera, setting a lofty new standard in performance, quality and creative capabilities," says Panasonic Marketing Middle East Product Manager Hitesh Ojha.

The stylishly LX3 is packed with features that enhance photo-shooting fun, ease and creativity.

An easy-to-use Manual mode gives the user greater shot-making flexibility and control - ideal for those who want to explore the creative side of photography.

"The LX3 is the ideal model for both amateur photographers who want to start shooting at a higher level and professionals alike. Its full set of functions draws a distinct line between the LX3 and ordinary compact cameras; it stands alone as a compact camera whose image-creating capabilities rival even digital SLRs."

Also, the LX3 includes Panasonic's IA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos, that has been further enhanced with AF tracking.

The newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos at decisive moments.

"By incorporating Panasonic's innovative technologies the LX3 will give users the ability to capture beautiful, richly expressive images every time they shoot and will further contribute to Panasonics aim of becoming the premier choice for consumers."

The LX3 will be on exhibited at the Panasonic Stand during GITEX and will be available on the local market from November wards.