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Tuesday, November 10 - 2009

Children's City teams with Jeans General Trading Company to bring Murshid character to life

  • United Arab Emirates: Tuesday, August 26 - 2008 at 11:07
  • PRESS RELEASE

Dubai will soon see Murshid the "Arabian Leopard" products featured on shelves of major toys and gifts outlets.

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  • Murshid (The Arabian leopard).
    Murshid (The Arabian leopard).
Jeans General Trading Company LLC (JGTC) has entered into a licensing agreement with Children's City, to bring the exciting Murshid character to life.

Under the terms of the multi-year agreement, JGTC has obtained the exclusive right to produce Murshid merchandise.

Younes Mohamed Parham, C.E.O. and President of JGTC said:
"JGTC is all about quality -- it's the perfect match for the Murshid brand. We are committed to our partners and we are sure that Murshid will soon become a favored brand among children."


The Murshid character is positioned as having an educational value, in line with Children's City, parent and trademark owner of the character. All merchandise will be unique and wholesome, while reflecting an Arabian lifestyle. All the items will follow the recommended safety standards and guidelines for children.

"Children love Murshid. But most important of all, so do parents because Murshid provides the perfect combination of entertainment and education that's just right for growing children,"

says Makiya Al Hajri, Head of Office Children's City.

"Children's City is an invaluable resource for parents, and together with Murshid, will help to provide the essential developmental skills young children need", added Al Hajri.
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Notes and media contacts

About CHILDREN CITY:

The Dubai-based Children's City is the first educational city in the UAE devoted to children between two and fifteen years old, where they can investigate, explore, play, discover, and learn about the world in which they live.
The Children's City is especially designed for children to interact and discover together, in family and school groups. It contains several exhibits and programs on applied sciences, nature, space exploration, human body, local and international culture, as well as a children-under-five corner and a planetarium. In addition, Children's City presents daily educational workshops through out the year. A theater venue with 214 seats presents different shows to cater for children and students.

About JGTC:

JGTC was established in Dubai, in 1973. It opened the first Toy Retail outlet in the Middle East, called "Bambino Gift Center", in 1981. Today, JGTC designs and markets an exclusive range of toys, gifts and souvenirs, with a heritage theme. It sells merchandise under the "Bambino" brand, which is available at premium outlets across the Middle East.

For further information, kindly contact:

Tamim Al Adwan
Marketing Officer
Dubai Municipality
Children's City
Tel: +971 4 3340808 (Ext.235)
Fax: +971 4 3341122

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