Under the terms of the multi-year agreement, JGTC has obtained the exclusive right to produce Murshid merchandise.
Younes Mohamed Parham, C.E.O. and President of JGTC said:
"JGTC is all about quality -- it's the perfect match for the Murshid brand. We are committed to our partners and we are sure that Murshid will soon become a favored brand among children."
The Murshid character is positioned as having an educational value, in line with Children's City, parent and trademark owner of the character. All merchandise will be unique and wholesome, while reflecting an Arabian lifestyle. All the items will follow the recommended safety standards and guidelines for children.
"Children love Murshid. But most important of all, so do parents because Murshid provides the perfect combination of entertainment and education that's just right for growing children,"
says Makiya Al Hajri, Head of Office Children's City.
"Children's City is an invaluable resource for parents, and together with Murshid, will help to provide the essential developmental skills young children need", added Al Hajri.
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