Demand for LCD TVs in MEA to reach 6.1m by 2011

By 2011, approximately 6.1m units of LCD TVs are expected in the Middle East and Africa region.

Consequently, the MEA LCD TV revenue is forecasted to reach Dhs11.60bn ($3.16bn) in 2011, according to DisplaySearch, an international consumer and retail market research company, studies obtained by BenQ Corporation.

In response to consumer demands for bigger and better viewing technology, BenQ has launched its first Full HD 47inches LCD TV - the SJ4731 in the Middle East.

The SJ series also includes a Full HD 42inches inch model-SJ4231.

With the unveiling the new line of full 1080p HD LCD TVs; BenQ not only expands its line of large-size LCD TVs but is introducing cost-effective Full HD solutions to consumers.

"The new BenQ LCD TVs will deliver a high quality viewing experience with sets that are stylish and continue to represent the value for money that consumers are demanding. We are expecting significant sales growth throughout the region with this range,"

said Manish Bakshi, General Manager, BenQ Middle East and Africa.

The SJ4731 and SJ4231 are targeted at consumers seeking an enhanced quality viewing experience and feature ACE (auto contrast enhancement) technology to control backlight levels and enhance image contrast, offering a contrast ratio of 6000:1.

The use of ACE also lowers power consumption by automatically adjusting backlight usage.

The SJ 4731 LCD TV have been created to provide maximum viewing pleasure for home users and include a Full high definition (HD) panel that supports Blu-ray player, Playstation 3 and HD Broadcast.

Inspired by art and featuring next-generation technology, model sport a full black id with a glossy front Bezel

Additionally, with Senseye technology, the SJ4731 and SJ4231 displays provide viewers with true to life images, futuristic design and unmatched quality.

The LCD TVs' high resolution of 1920*1080p, a response time of 6.5ms and ACE of 6000:1 add to the picture clarity and richness.

Both SJ4731 and SJ4231 ranges offer high level HDMI connectivity and 3D de-interlacing provides a stable image.

The application of comb filtering separates signals to reduce image noise, producing pure colours and lines. Both ranges offer simple and modern styling with a glossy front bezel, electroplate buttons and unobtrusive speaker panels.