Carry your office with you through BlackBerry Applications from Etisalat

The initiative which is a first for BlackBerry users in the Middle East will enable them to literally carry their office with them through their BlackBerry service to enjoy a world beyond just email.

Users can visit the portal at "bb.etisalat.ae" through their BlackBerry browser to download and use these applications.

The applications available at the Etisalat portal cater to both individuals and business users, who can download and use the applications for a fee. Additionally, users can also access a whole range of free applications like the "Holy Quran" in Arabic, Free RSS Reader, Financial Times News Reader and the Blackberry Stock Ticker.

Abdulla Hashim, VP, Enterprise Solutions, Etisalat, said:

"While wireless access to email and corporate information was the primary driver for the popularity of the BlackBerry device among corporate users, access to applications will transform the service into an absolute must have for people on the move. This is where Etisalat is empowering our customers and extending the versatility of the BlackBerry service with a wide range of value added applications to transform their BlackBerry into their most productive tool."

He added, "The launch of these applications will enable customers to increase their productivity and efficiency and reinforces Etisalat's commitment to always going that extra mile to satisfy customer needs."

IM+ is one such application which is an All-in-one instant messaging application offering customers a convenient alternative to collaborate and keep in touch in real time IM+ for Blackberry devices supports the most popular instant messaging systems: MSN, Yahoo, Google, AOL, ICQ, Jabber. IM+ will now allow BlackBerry users to be always online thereby helping them to exchange messages easily and in real-time.

The eOffice productivity suite is everything the mobile professional needs in a modern wireless document management solution. Customers will now benefit from the complete functionality of a PC on their BlackBerry! They can now access their files and manage them wherever they are with Office Professional in addition to viewing and editing documents of any type.

The BlackBerry Applications portal also includes the WorldMate Live application which will manage a customer's full itinerary, including travel arrangements and business meetings, making all details immediately accessible on their BlackBerry by pushing alerts regarding imminent events.

The Garmin Mobile application is yet another innovative application through which customers can now get continuously updated maps where they can easily navigate their way to their destinations and avoid traffic tie-ups with real-time traffic data.