Deyaar unveils new corporate identity

The introduction of a new corporate identity is in line with the company's vision as it seeks to enhance its status as the leading complete one-stop real estate solutions provider based in Dubai. This new corporate identity represents Deyaar's approach to develop signature communities, through which it seeks to further enrich the lives of its customers.

Unveiling the new corporate identity, H.E. Nasser Bin Hassan Al-Shaikh, Chairman of Deyaar, said:

"I am delighted to reveal our new corporate identity that marks the beginning of the next exciting growth phase for Deyaar. The future will see us enter new markets and further expand our presence in master-planned developments to encompass a broader range of real estate offerings. As the company grows, we will continue to retain our sharp focus on serving the interests of our key stakeholders including our customers, tenants, shareholders and staff.

He added: "The Deyaar brand is one of optimism and consideration. The core purpose of this brand, as envisioned at the time of its inception, is to make a difference in people's lives. What makes this new corporate identity truly special is that it reflects the strategic shift in our focus from single-tower projects to master-planned communities, while still acknowledging our past achievements and our enriching growth path."

In a testament to the ongoing high level of investor confidence in Deyaar properties, the company launched six projects in the first half of this year, all of which saw complete sell-outs within a few hours.

Deyaar reported 266% growth in net profits for the first half of 2008, reaching Dhs448.9m, compared to Dhs122.8m for the first half of 2007. Net profits for the second quarter of 2008 touched Dhs246.9m, an increase of 184 per cent from Dhs87m achieved in the second quarter of 2007.