BrandQuorum offers advanced Marcom strategies to public entities

BrandQuorum aims to provide specialised marketing solutions; including ad-hoc services, issue-based consulting, as well as long term in-house project involvement, said Sana Bagersh, CEO of BrandMoxie.

"BrandQuorum was born of a real need; one that addresses emerging needs for high performance strategies and best practice standards. We hear it from our clients in UAE government who have to meet rigorous quality standards. It appears that simplistic ad agency solutions no longer suffice. Larger entities demand a specialized communication partner who can work hand-in-glove to provide top-end communication services."

Bagersh explained that BrandQuorum becomes integrally involved from strategic planning stage, and provides guidance all the way to communication plan development and comprehensive campaign roll-out.

Areas of involvement include communication strategy development, brand alignment, corporate social responsibility, governance, stake-holder relations as well as BrandMoxie's full-scope advertising and advanced PR services.

"We have assembled a stellar team with the kind of drill-down competencies that are rare in most marketing firms. The team is made up of professionals who bring to the UAE specialized know-how in research-based strategic communication, optimized content development, marketing planning to integrated buzz marketing and social networks creation," she said.

BrandQuorum leverages a powerful partner network to offer an integrated bouquet of services, including BrandBiotics for research services, Synovetics for event consulting and BrandMoxie marketing communications.

BrandQuorum also harnesses BrandMoxie's affiliation to King-Casey, one of the leading retail design consultancies in the US, to provide strategically optimized retail solutions.

"Today, both business and government feel they have to travel at warp speed. High performing entities don't have time for the laborious time-wasting processes that are typical of most agencies. They want a partner that can deliver the goods now, and one will be engaged from a fundamental strategy level. We believe BrandQuorum will be attuned to these entities, bringing together multiple competencies in a hub-and-spoke arrangement that centrally maintains business strategy and brand communication alignment."

Bagersh believes specialty services such as BrandBiotics deliver great value, providing quick and essential dipstick research that offers insight into the behavior and perceptions of the target audience.

"We are talking about the kind of rapid turnaround of information that would make decision-makers more proactive and capable of fine-tuning their services, policies and regulations quickly and constantly."

Another high value service is the Advanced Internet PR (AIP) programme that BrandMoxie has pioneered, which involves methodically crafting the image of government and brands online, not merely through search engine submissions, but also through optimized site-coding and PR messaging.

In the area of change management, BrandQuorum would help entities manage the challenging communication tasks involved in integration and migration.

In the case of a business, change could be the introduction of new processes, technologies, new management or a new identity (such as through a rebranding exercise or more substantially on a merger and acquisition level), while on a government level it may involve introduction of in the form of new policies and legislation.

BrandMoxie, a pioneer in "intelligent marketing," is a full service advertising and marketing agency in Abu Dhabi offering advertising, PR, research, retail branding and marketing consulting.

It has partner offices in Ethiopia, Afghanistan, India, Yemen, Qatar, Singapore, Italy, Spain and the USA.