Panasonic launches super-versatile 10.1-megapixel DMC-FZ28 digital camera

Joining Panasonic's popular FZ series of cameras that pack a high-powered zoom into a stylish and trendy compact body, the FZ28 also boasts 10.1-megapixel resolution and adds a number of enhanced innovative features that boost user fun and convenience, represented by an advanced iA (Intelligent Auto) mode.

Panasonic Marketing Middle East Product Manager Hitesh Ojha says that the super-powerful 18x zoom lens makes it easy to both pull in subjects from far away and take dramatic close-ups.

"For an added boost, zoom power can be increased to 32.1x with the Extra Optical Zoom function and the 27mm wide-angle feature is ideal for both broad landscapes and tight indoor shots, letting photographers capture a wider view,"

he said.

The 10.1-megapixel resolution allows photos to be greatly enlarged while still retaining outstanding detail, or edited by trimming and enlarging parts of the photo to print.

As part of Panasonic's new line of Lumix cameras, the FZ28 includes Panasonic's enhanced iA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos.

The newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos of decisive moments. The FZ28 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera.

"The Intelligent Exposure function helps capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights,"

said Ojha.

The FZ28 offers a number of other functions that expand photographic possibilities, including a stronger flash for long-distance lighting and extended use, a colour temperature display that makes it easier to set the white balance more accurately, a colour bracket function, and new scene modes - Pin Hole and Film Grain -- that create film-camera-like effects. Image levelling and other new functions add convenience after shooting as well.

He added, "With its extended range of features the FZ28 will help contribute to making Lumix and Panasonic the preferred choice of customers who expect the best out of the products the choose to buy."