FINE launches Spring Summer and Ramadan-themed facial tissue packs

FINE, the market leader in the Middle East's hygienic paper industry, has announced the launch of two 'limited edition' facial tissue packs in keeping with both the ongoing, as well as the upcoming seasons of Spring Summer and Ramadan.

United Arab Emirates: Thursday, August 28 - 2008 at 13:38
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The Spring Summer edition comes in four vibrant colours with a fresh, floral look that perfectly complements the current season in most of the Middle East region.

The Ramadan-themed facial tissue boxes are a rich green colour and likewise embody the spirit of Ramadan with a traditional design.

In addition, to coincide with the reopening of schools in the region, FINE has also announced that it is launching a back-to-school promotion, wherein attractive stationery will be given away with packs of a select range of facial tissues.

Peter Janho, FINE's Chief Area Officer for Arabian Peninsula and Iran, said:

'In today's highly competitive environment, product packaging has assumed as much importance as the product and price and is significantly influencing purchasing decisions of customers. FINE's range of products is known for high quality as well as attractive packaging and design, key factors which have enabled us to consistently maintain our market leadership. We aim to launch new designs every quarter, to provide a constantly refreshed shelf experience and to give customers the novelty of a utilising a limited edition box, which can be a conversation piece in itself.'

'We are confident that our latest designs will be well-received across the region and customers will recognise FINE's commitment to constantly offer products that are in tune with their expectations, while complementing the prevailing season or festival,' added Janho.

For years FINE has been recognised in the market for its hygienic paper products of the highest quality.

The company has been the recipient of many marketing awards, including 'Arab Superbrand' for three consecutive years, and the 'Best Toiletry Product of the Year' Award at the Retail News Middle East Awards 2006.

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Notes and media contacts

About FINE
FINE is the brand name of a wide variety of products produced by FINE Hygienic Paper FZE. The company is a part of the Nuqul Group, and has its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. Committed to maintaining the highest standards of quality in all aspects of production, FINE introduced the 'Steri Pro' process of sterilizing tissues which guarantees that the tissues are 100% germ-free before they are packed.

The commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.

The Fine brand name encompasses kitchen towels, toilet rolls, jumbo rolls, adult briefs and wet wipes, in addition to different variants of facial tissue.
Other brands that the company markets, include Lido and Baby Fine diapers, Lady Fine and Cinderella sanitary napkins and Smile (economy facial tissue).

About Nuqul Group
The Jordan-based Nuqul Group is one of the region's leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees, and exports its products to over 45 exports markets worldwide.

For further information, please contact:

Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901
Fax : +971 4 398894

Posted by Eman Hassan
Thursday, August 28 - 2008 at 13:38 UAE local time (GMT+4)

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