Sahara Centre reports 35% increase in sales following Sharjah Summer Promotion 2008

The mall also reported a 10% increase in footfall during the months of July and August.

This success has been attributed to the 'high adrenaline summer' performances on display in the mall by China's Shaolin Troupe and Lebanon's Crazy Dunkers, who made their appearance for the second successive year.

While the Shaolin Troupe enthralled the audience with their captivating display of Kung Fu acrobatics and other martial arts, the Crazy Dunkers -- a professional Lebanese basketball team comprising seven basketball acrobats -- performed to a packed audience for over three weeks. Among other attractions, the Crazy Dunkers showcased a vast array of somersaults, high jumps and gymnastic flips 4-5 meters in the air to break all conventional techniques of basketball.

In addition to the action filled performances, any shopper spending AED 200 at any Sahara Centre outlet was entitled to a raffle draw, held twice during the promotion, which gave them the chance to drive-off in stylish Cadillac Escalade EXTs.

Commenting on the promotion, Jean Pierre Nammour, Managing Director of Sahara Centre, said:

'We constantly work towards developing unique spring and summer promotions and aim to bring distinctive attractions to the mall. Our success is apparent from the significant increase in sales and footfalls. We now look forward to our Ramadan promotion which promises to be an interactive, enthusiastic campaign that caters to all audiences and all age-groups.'

Sahara Centre continues to maintain its reputation for innovative and exceptional marketing and promotional campaigns with the success of 'High Adrenaline Summer Promotion' - their summer promotion theme and the Sahara Ramadan Charity auction in October last year - the first of its kind in the UAE.