If a project requires an unrealistic buy rate from the target audience, the project has a low chance of producing a positive return. Too often, even when detailed and realistic business cases are part of a new project, one thing that is not measured is the actual performance effect of the project against that
business case.
Analysis is fundamental to the success of any CRM process; it is the oil that lubricates the interaction with your customers. It provides the information, which allows the customer facing staff to differentiate the level of service, and the products to offer to customers. Whatever the IT industry may say, CRM is about how you interact with your customers -- not the latest call centre or sales force automation package. They are valuable tools but if the information they generate is not analyzed and integrated across the business, they are a waste of money. Banks in the Middle East must know the value and potential value of each customer, their preferred channel and how that customer has recently been interacting in order to develop a satisfactory relationship. The resulting relationship is one that satisfies the customer's needs, and gives the bank the necessary return on shareholders' funds.
Ayman Abouseif is the Senior Marketing Director for Middle East and Africa, Eastern and Central Europe - Oracle Corporation
Browse
related articles
Maximizing customer relations in the Middle East's banking sector (page 4 of 4)
- Wednesday, July 10 - 2002 at 08:55
Related content
Article Options
Oracle Middle EastWednesday, July 10 - 2002 at 08:55 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / 4C.
This article was updated on Sat May 26 2007.
Disclaimer »
The information comprised in this section is not, nor is it held out to be, a solicitation of any person to take any form of investment decision. The content of the AMEinfo.com Web site does not constitute advice or a recommendation by AME Info FZ LLC / 4C and should not be relied upon in making (or refraining from making) any decision relating to investments or any other matter. You should consult your own independent financial adviser and obtain professional advice before exercising any investment decisions or choices based on information featured in this AMEinfo.com Web site.
AME Info FZ LLC / 4C can not be held liable or responsible in any way for any opinions, suggestions, recommendations or comments made by any of the contributors to the various columns on the AMEinfo.com Web site nor do opinions of contributors necessarily reflect those of AME Info FZ LLC / 4C.
In no event shall AME Info FZ LLC / 4C be liable for any damages whatsoever, including, without limitation, direct, special, indirect, consequential, or incidental damages, or damages for lost profits, loss of revenue, or loss of use, arising out of or related to the AMEinfo.com Web site or the information contained in it, whether such damages arise in contract, negligence, tort, under statute, in equity, at law or otherwise.
