NINETY-NINE launches kids furniture in the Middle East

About NINETY-NINE INC Taiwan: established in Taipei, Taiwan in 1987 built the subsidiary in
Czech Republic and further developed the sales of licensed back to school items in Eastern
Europe in June 1997. NINETY-NINE INC employs more than 60 employees in the R&D dept.
Including the design team and the engineers relative to R&D, continuously create new products and advance the added value of the products into the markets. Currently 99 has expanded their offices to Middle East in order to manage the furniture business from Dubai.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the world leader in the design, manufacture and commercialization of toys and family products. The Mattel family is made up of top-selling brands such as Barbie®, the most popular of all the dolls created for playing with fashion, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, in addition to the Fisher-Price® brands, including Little People®, Power Wheels® and comprehensive ranges of fun-inspired toys. Mattel has been recognized as one of the "100 Best Companies to work for" in 2008 by FORTUNE Magazine and is among the 100 Most Trusted Companies in the United States according to Forbes Magazine. Committed to sustainable business practices with regard to ethical manufacture, the company achieved a landmark in 2007 with its Global Manufacturing Principles. Including the employees at its headquarters in El Segundo, California, Mattel has over 30,000 employees in 43 countries and regions and sells its products in more than 150 countries. Its aim is to be the world's premier toy brand - today and tomorrow.

For further information contact:
Sharon Fernz
PR Manager
Axis Integrated FZ-LLC
P.O Box 27399, Dubai, UAE
Tel: +971 4 3904630
Fax: +971 4 3904657

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