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NINETY-NINE launches kids furniture in the Middle East

NINETY-NINE INC launched Barbie and Hot Wheels kids furniture at Raffles Dubai on August 27, 2008.

United Arab Emirates: Sunday, August 31 - 2008 at 10:09
PRESS RELEASE

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Hot Wheels children's furniture range.

NINETY-NINE INC. and Mattel have jointly launched Barbie and Hot Wheels children's furniture which has been designed as an exclusive range including beds, nightstands, wardrobes, mirrors, desks, chairs, cabinets, bookends, coat racks, hangers and photo frames.

Mr. Vijay Shenoy, Director NINETY-NINE (M.E), FZC said,

'Children's furniture is an upcoming boom to the kids furniture segment in the Middle East and it gives us immense pride in being awarded by Mattel as the official licensing rights and manufactors for Barbie and Hot Wheels in GCC, Middle East, North Africa and Eastern Europe.'

Mr. Jonathan Hughes, International Licensing Director Mattel INC said, 'Mattel Inc. and Ninety-Nine Inc. have joined forces to create a wonderful collection of Barbie and Hot Wheels furniture. Boys and girls will now be able to recreate the magic of their favorite toys through a co-coordinated collection of themed bedroom furniture. We are sure that the collaboration with Ninety-Nine Inc will be fruitful to both partners.'

Mr. Victor Kuo, CEO NINETY-NINE INC Taiwan said, 'Having been the designer, manufacturer and exporter of specialized back-to-school items, we have expanded our portfolio to include children's furniture. We are privileged to be associated with Mattel and to be their official licensee for Barbie and Hot Wheels children's furniture in the Middle East and Northern Africa.'

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About NINETY-NINE INC Taiwan: established in Taipei, Taiwan in 1987 built the subsidiary in
Czech Republic and further developed the sales of licensed back to school items in Eastern
Europe in June 1997. NINETY-NINE INC employs more than 60 employees in the R&D dept.
Including the design team and the engineers relative to R&D, continuously create new products and advance the added value of the products into the markets. Currently 99 has expanded their offices to Middle East in order to manage the furniture business from Dubai.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the world leader in the design, manufacture and commercialization of toys and family products. The Mattel family is made up of top-selling brands such as Barbie®, the most popular of all the dolls created for playing with fashion, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, in addition to the Fisher-Price® brands, including Little People®, Power Wheels® and comprehensive ranges of fun-inspired toys. Mattel has been recognized as one of the '100 Best Companies to work for' in 2008 by FORTUNE Magazine and is among the 100 Most Trusted Companies in the United States according to Forbes Magazine. Committed to sustainable business practices with regard to ethical manufacture, the company achieved a landmark in 2007 with its Global Manufacturing Principles. Including the employees at its headquarters in El Segundo, California, Mattel has over 30,000 employees in 43 countries and regions and sells its products in more than 150 countries. Its aim is to be the world's premier toy brand - today and tomorrow.

For further information contact:
Sharon Fernz
PR Manager
Axis Integrated FZ-LLC
P.O Box 27399, Dubai, UAE
Tel: +971 4 3904630
Fax: +971 4 3904657

Posted by Lara Lynn Golden, News Editor
Sunday, August 31 - 2008 at 10:09 UAE local time (GMT+4)

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