Bee'ah strengthens its position as the environmental expert with the appointment of two new directors

Mr. Kevin Croucher has been appointed as Director of Logistics and Procurement.

His main responsibilities will be to set up and operate coherent logistics and procurement strategies, within the environmental mandate of Bee'ah.

Mr. Croucher brings a large amount of logistical experience to his new role, including many years spent in the Middle East.

Previous positions held include: Project Manager for Raytheon Middle East Systems in Jeddah, Saudi Arabia, where he was responsible for implementing WMS (Warehouse Management System) software and revising supply chain practices; Logistics Director for Pan Emirate Furniture in Sharjah, UAE, with responsibility for supply chain analysis, WMS software implementation and project management; and over six years at Intercol, a warehousing and distribution company in Bahrain.

Mr. Croucher said:

"I'm very excited to be joining a company as dynamic and exciting as Bee'ah, and am relishing the challenge of creating coherent logistics strategies that meet the exacting environmental standards that we have set for ourselves. Bee'ah is a growing company with a pioneering vision and I look forward to playing a part in realizing that vision."

Mr. Gregory M. White has been appointed as Director of Corporate Projects. In this role he will oversee the creation of financial and administrative policy, as well as orchestrating the integration of various departments within often complex corporate projects.

Mr. White arrives at Bee'ah with a proven track record earned at major financial institutes, including CIBC World Markets, the investment banking division of Canadian Imperial Bank of Canada, and Synergy Asset Management.

Prior to joining Bee'ah full-time, he acted as management consultant to the company, conducting feasibility studies and business modeling exercises in support of the management's future aims.

Mr. White holds a Bachelor of Commerce degree from University of Toronto, Canada, and is a CFA (Chartered Financial Analyst) Charterholder.

Reflecting on his new role, Mr. White said, "At Bee'ah, we have a tremendous opportunity to instigate positive change in Sharjah. To be a part of a team so dedicated and passionate about the environment and the well-being of Sharjah is an honor, and, frankly, a breath of fresh air. The corporate culture that Mr. Kamal has shaped at Bee'ah has created an atmosphere of positivity and dedication, and I look forward to contributing to the efforts of the Bee'ah team and the environmental well-being of the Emirate."

Commenting on the appointments, Mr. Samer Kamal, Managing Director of Bee'ah said, "I am delighted to welcome new directors to our expanding team of experts at Bee'ah. Both Kevin and Greg possess a wealth of experience that will prove invaluable in driving forward our ambitious plans to transform Sharjah into an environmentally-friendly Emirate. These appointments also confirm our commitment to putting into place the most talented and qualified people in order to turn our vision into reality."