SCTDA launches televised promotional campaign for Ramadan

This is with the objective of promoting Sharjah's various attractions which secured a leading position for the emirate on the world's tourism map.

Being launched for the third consecutive year, the large-scale campaign will be also largely focused on Sharjah TV Channel 1, and Sharjah TV Channel 2, where SCTDA has booked significant amounts of airtime during peak hours.

The authority has also announced its sponsorship of the 'Sharjah chanter3' during Ramadan, as a part of its strategy to support the Sharjah TV activities.

H.E. Mr. Mohamed A. Al Noman, Director General of SCTDA has emphasized the importance of launching such a campaign, with the aim of promoting the tourist attractions in Sharjah and drawing more tourists to the emirate from GCC and other Arab countries. Al Noman pointed to the fact that the launch of this marketing initiative was scheduled to coincide with Ramadan, as Arab satellite TV channels are the most watched in the region during this time.

"This campaign, a third of its kind, forms a part of our scheme to promote Sharjah as a unique tourist, cultural, heritage and family destination in the region, and as an implementation of the agenda we formulated after conducting in-depth studies of the emirate's position with regard to tourism. The campaign is set to run throughout the month of Ramadan. It will take the form of a series of filmed and photographic publicity materials, with graphics showing the most attractive sites and the major tourist attractions in Sharjah, such as the University City, Sharjah Museum of Islamic Civilization, Sharjah Aquarium, Sharjah Calligraphy Museum, the Arabian Wildlife Center, the Sharjah Heritage Area, in addition to entertaining and shopping centers. The campaign carries the motto of "Sharjah ... My Destination,"

he added.

Al Noman stresses that the launch of this media campaign during the month of Ramadan for the third consecutive year is being build on the success of the preceding edition 2007, which resulted in outstanding outputs and helped to significantly increase the tourist influx into the emirate during the Ramadan and Eid seasons and till the end of the last year.

The campaign serves to augment the authority's ongoing promotion of Sharjah's established position as a favorable tourist destination. The move compliments continuous and comprehensive promotional plans by the SCTDA, exploiting existing media and advertising channels to introduce the emirate of science and culture. The aim of the campaign is a broader segment of people, with a particular focus on GCC families, to invite them to re-explore the emirate of Sharjah which has always positioned itself as a safe destination, full of fascinating contrasts, with a portfolio of leisure pursuits designed for the whole family. The appeal of Sharjah lies in its attractive sites with a unique mix of leisure and adventure, which make a visit to Sharjah an unforgettable experience.

The SCTDA launched a similar media campaign last Ramadan, under the motto of "Sharjah ... your smile". The campaign was a success, and tourist inflow into Sharjah was significantly increased, reaffirming Sharjah's position as an ideal tourist destination in the region.