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Monday, November 23 - 2009

Info2cell.com launches Islamic IVR Media Plan service to commemorate Ramadan

Info2cell.com, the leading mobile application service provider in the Middle East, has announced that it has recently launched the Islamic IVR Media Plan, a specially developed service for info2cell.com subscribers in Jordan.

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  • Bashar Dahabra, Founder and CEO of Info2cell.com.
    Bashar Dahabra, Founder and CEO of Info2cell.com.
The new service has been launched to commemorate the Holy Month of Ramadan and will be available starting on the first day of Ramadan.

Info2cell.com's Islamic IVR Media Plan offers attractive Islamic services that are appropriate during the observance of Ramadan. The new service - which can be availed by calling 090044400 - allows subscribers to forward or download Ramadan-themed content in a highly flexible and simple manner, encouraging users to fully utilise the different range of categories under the Islamic IVR Media Plan.

"Info2cell.com has constantly delivered innovative and appropriate services that deliver premium value to subscribers. We are pleased to offer another novel application, the Islamic IVR Media Plan, which has been designed to help create a more memorable and meaningful observance of the Holy Month of Ramadan. The new service is user-friendly and highly flexible, underscoring info2cell.com's commitment to deliver mobile services that satisfy the demands and needs of our customers,"

said Bashar Dahabra, Founder and CEO of info2cell.com.

Info2cell.com's Islamic IVR Media Plan offers several content categories that can be downloaded on or forwarded to any mobile phone recipient. The categories include Anthems, Prophet Sayings, Names of Allah, Supplications, Prayers, Quranic Verses and other Islamic-inspired content. Moreover, info2cell.com will be offering Anthems sung by some of the most famous singers including Sami Yousif, Mostafa Al Azawi, Yihya Hawa, among others.

To ensure full public awareness about the special service during the Ramadan, info2cell.com has mobilised a comprehensive marketing campaign involving SMS broadcast, newspapers ads, online marketing, TV spots, press releases, radio spots, Alwan WAP, telemarketing for info2cell.com's Zain subscribers and trigger for IVR database.

Info2cell.com has been a leading provider of mobile applications and content in the highly competitive Middle East and North African markets. The content provider offers advanced mobile messaging technology to deliver SMS, MMS, WAP, IVR, video, ring-tones, picture messaging, animations and Java games to mobile devices.
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Notes and media contacts

Mr. Dahabra was the chief architect and founder for the concept of a regional wireless portal service in the Middle East. Mr. Dahabra having observed and studied the convergence of the Internet and wireless technologies in the mid 90's developed the info2cell concept in late 1998.

As the CEO, Mr. Dahabra was in charge of the overall Business Development, Systems Development and Financial strategies, dealing with the day to day operations of Info2cell. Mr. Dahabra sold Info2cell early in 2003 to Acotel having interconnected his company with 30 regional operators such as MTC-Kuwait, Zain-Jordan, MobiNil-Egypt, Batelco-Bahrain, Etisalat-UAE, Qtel-Qatar, Jawwal-Palestine and having over 250,000 registered mobile subscribers

Mr. Dahabra has 28 years of Systems Engineering, Management and Entrepreneurial experience, having worked for IBM for 10 years in Kuwait, Bahrain, Iraq, and Jordan. Mr. Dahabra also worked as Director for Systems Development with FLAG for two years in NY, USA. Mr. Dahabra was the founder of a number of successful startups in Jordan, Bahrain and the region including Unitech - Jordan, Unisat - Jordan, First Telecommunication Group - Jordan, Magnet- Jordan and Gulf Soft - Bahrain.

Mr. Dahabra maybe contacted by phone +971 4 3912800 or fax +971 4 3912822.

For further information, kindly contact:

Orient Planet PR & Marketing Communications
P.O. Box 23345, Dubai, UAE
Tel: +971 4 3988901
Fax: +971 4 3988941

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