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Monday, November 9 - 2009

Panasonic launches two new compact cameras in Lumix FX series

  • United Arab Emirates: Monday, September 01 - 2008 at 12:30
  • PRESS RELEASE

Panasonic adds two new cameras to its top of the range Lumix FX series

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  • The two new Lunix compact cameras; FX38 and FX180.
    The two new Lunix compact cameras; FX38 and FX180.
The FX38 and the FX180 both feature a trendy and stylish design and incorporate Panasonic's latest innovations.

The DMC-FX38 features 10.1-megapixel resolution, a 25mm ultra-wide-angle LEICA DC lens and powerful 5x optical zoom, while the FX180 boasts astonishing 14.7-megapixel resolution, a 28mm wide-angle lens and 3.6x optical zoom.

Panasonic Marketing Middle East Product Manager Yasuo Kimoto says that the two cameras are the latest editions to the world-acclaimed FX series which provide high picture quality, ease of use and unique features in a sophisticated package.

At the heart of both models is Panasonic's new high-speed, high-performance, next-generation image processing system - The Venus Engine IV and both are equipped with an advanced version of Panasonic's Intelligent Auto (iA), a feature which gives the camera full control of all settings and ensures the best results.

"A new AF Tracking function to Lumix's iA feature which is a combination of functions that makes it easy for anyone to take beautiful photos with the precision of a pro,"

Kimoto says.

"In IA mode the camera does all the work - activating Mega O.I.S. (optical image stabilizer), Intelligent ISO Control, Intelligent Scene Selector, Face Detection, and Intelligent Exposure. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed," he adds.

The new AF Tracking function allows the user can "lock" the focus onto a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the user having to hold the shutter button halfway down.

Kimoto says, "This makes it easier to capture that perfect moment clearly and in focus."

Both cameras will be exhibited at the Panasonic Stand during GITEX and will be available on the local market from November onwards.
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Notes and media contacts

About Panasonic:

Best known for its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of YEN9.07 trillion ($90.52bn) for the year ended March 31, 2008. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. Panasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle East FZE (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.

For further information, please contact:

Ajit Nair
Corporate Communications Department
Panasonic Marketing Middle East FZE
P.O. Box 17985, Jebel Ali, Dubai, UAE
Tel: +971 4 8819880
Fax: +971 4 8814311

Ibrahim Jimoh
Senior Consultant
Cicero & Bernay Public Relations
Phone: +971 4 334 2966
Fax: +971 4 334 2977

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