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New Media and the transformation of traditional media are also going to be heavily discussed at the event.
"Traditional PR is not dead, but it is fading. Many newspapers and magazines are still in print, but the number of print subscriptions is dropping fast and most papers have online versions that allow interaction with readers. In line with this shift, and the rise of blogs and online communities, the majority of PR programs will soon be digitally based,"
explains Weber Shandwick's founder Larry Weber.
Lord Bell, Margaret Thatcher's former press secretary who will be speaking on 14 October 2008 added that:
"The media in the Middle East is growing and developing at a phenomenon rate, particularly with the development of the Al Jazeera and Al Arabiya news channels. As the regions media continues to develop further, communications will increasingly be a matter for senior people, at Chairman or CEO level. New media continues to play an important role but is by no means a replacement for traditional media. If anything, they complement each other."
In addition, participants of the PR Congress will have the option of attending one of the three workshops led by PR Measurement Guru Katie Paine, Phil Gomes from Edelman Digital in the USA and Andrew Tulchan from UK's Tulchan Group.
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Posted by Siba Sami Ammari
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