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LunchBoxes.ae takes on fight against inflation in Dubai

The owners of LunchBoxes.ae, the online healthy school lunchbox initiative launched in Dubai late last year, today announced an unprecedented commercial decision to reduce the cost of healthy school lunchboxes for children with immediate effect.

  • United Arab Emirates: Tuesday, September 02 - 2008 at 08:47
  • PRESS RELEASE




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'We all know that children who eat well, will learn well and play well,' says Lester Owencroft, Managing Director of LunchBoxes.ae and pioneer of this unique online culinary service.

Owencroft says:

'We, at LunchBoxes.ae, are intent on making a difference to everyone's lives in Dubai through the promotion and education of healthy eating habits for children,'



'In so doing, we have assumed the corporate and social responsibility to ensure that that the current inflationary pressure affecting parent's lives in Dubai does not impact on their ability to send their children off to school with a healthy, diverse and nutritional lunchbox every day,' he adds.

Owencroft states:

'Our decision to reduce the cost of healthy school lunchboxes is directly attributable to the valuable support that we receive from multinational corporations like Del Monte, Milco Dairies, Kellogg's, Oasis Water, Heinz, McVities and Future Health, all of whom share our passion and vision to reduce the growing incidence of child obesity and diabetes in this region. We challenge all other businesses in Dubai to take our lead and develop innovative ways of bringing their products or services to market in the most cost efficient way possible.'



The online service provided by LunchBoxes.ae enables parents to register their details, logon once a week with their child and then create healthy lunchboxes from the appetizing online menus. Then parents can sit back and relax knowing that their children are eating balanced and nutritional school meals. In-house certified nutritionists review every online lunchbox creation and will offer advice to parents too, if required.

'Our production partners spring into action every morning, just before the sun rises, and create these gourmet school lunchboxes containing the healthy ingredients that have been selected online and supplied by these market leading organizations,' concludes Owencroft.

Each child's lunchbox is packed into an individual mini cooler box and rushed to their classroom in refrigerated vans just in time for them to enjoy their healthy meal.




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Notes and media contacts

About LunchBoxes.ae:

LunchBoxes.ae is an online culinary service owned and operated by Janell Marketing Consultancy based in Dubai, providing a unique and exciting online culinary service specially designed to be simple and hassle-free for parents but fun and healthy for children.

For further information, kindly contact:

Jane Owencroft
Media Relations
Janell Marketing Consultancy
P.O. Box 215106, Dubai, UAE
Trade License 592042
Tel: +971 4 3940839
Siba Sami Ammari Posted by Siba Sami Ammari
Tuesday, September 02 - 2008 at 08:47 UAE local time (GMT+4)

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