Anchor launches Ramadan promotion across the GCC

The promotion includes a free recipe booklet for delicious and nutritious milk drinks along with a shaker, with every pack of Anchor Milk powder 2.5Kg can.

During the month of Ramadan the metabolic rate of a fasting person slows down, also, as a result of a full day fast, the body looses large amounts of fluids and nutrients. To be healthy, a balanced diet is crucial; one must consume food from the major food groups: bread and cereal, milk and dairy product, meat and bean, vegetable and fruit.

"Milk and dairy in general, are essential for all three meals during Ramadan - Iftar, Dinner and Suhoor."

said Lila Ibellaatti, Senior Brand Manager, Anchor.

"The majority of people over-eat during Ramadan and forget to replenish their bodies with fluids that contain essential nutrients. As a result of dehydration, one will feel thirst, dizziness, fatigue, and lack of concentration during the next full-day fast."

The booklet offers approximately 15 easy-to-prepare recipes for milk drinks using Anchor Powder milk and a number of fresh fruits and sweet flavors such as dates, cinnamon, sahlab and honey. The majority of drinks can be easily prepared with the Anchor Shaker and a variety of hot and ice-cold recipes are guaranteed to satisfy any craving.

"This year Ramadan is in the middle of summer, the dehydration from fasting will be intense." said Rola Sullivan, Marketing Director, Fonterra Brands, Middle East & Africa. "We are trying to encourage people to quench their thirst with a healthy, nutritious drink instead of resorting to canned or carbonated drinks. Water can be very filling and might give the impression that one is well hydrated, but the body requires healthy fluids, constantly in order to maintain good health and vitality."