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The campaign will run in KSA, UAE, Egypt, Kuwait, Jordan, Tunisia, Iraq and Sudan.
The money raised will be used to help underprivileged children in the Middle East and Africa with emphasis on Egypt, Sudan and Iraq; by providing basic health needs crucial to their survival.
"We are happy to be partnering with UNICEF for the second year in a row, this time extending the program to six months. UNICEF works tirelessly to provide the necessary assistance to children around the world and to ensure all children's rights are fulfilled, guided by the Convention on the Rights of the Child and i2 is honored to be part of this grand endeavor"
said Abdul Hameed Al Sunaid. CEO, I2
This endeavor follows the success of i2's partnership with UNICEF during the holy month of Ramadan last year which raised $100,000.
This year, i2 is hoping to raise a significant amount by the end of the campaign to generate maximum awareness by helping deprived children in the Middle East and Africa with the necessary medications, vaccines, clean water and food.
"Every year, millions of children die from totally preventable causes and these innocent lives can be saved by cost-effective interventions. We are grateful for the continuous support of a dedicated partner like i2 and we look forward to build on last year's success, said Dr. Ayman Abu Laban, UNICEF Representative in the Gulf.
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Posted by Eman Hassan
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