Mobily launches WiMax at home in four cities

This is Mobily's first such product after the company took over Bayanat, a data communications operator. The company is set to offer a broader portfolio of similar and related products and services soon.

Mobily said in a press release that the first phase of the new service will see it providing coverage in four major cities: Riyadh, Jeddah, Dammam, and Khobar. WiMAX coverage will eventually cover the entire Kingdom.

Mobily's broadband @ home is the Kingdom's first and only prepaid WiMAX service for domestic subscribers. By using WiMAX technology, broadband @ home eliminates the need for problematic and annoying underground wiring, which caters for only limited numbers of users to begin with. With broadband @ home, high-speed internet couldn't be more accessible: Just the machine into the mains lead and you're on your way to the information superhighway.

And should they leave home for any length of time, subscribers need not worry: There's no need to call up the company or beg a technician to set things up all over again. You can simply take your service with you anywhere you go, because the service runs on the much-loved principle of plug and play.

It gets better. On the occasion of the holy month of Ramadan, new subscribers will not have to pay any fees - and they get the modem for free. A mere phone call to 0560101100, or if you're so inclined, a visit to any of Mobily's branches, are enough to get things going.

Mobily owns two thirds (66%) of the Kingdom's fiberobtic network, thus enabling it to broaden its data transfer, Internet and broadband services at will, as well as to offer new WiMAX-based services that help its clients exchange information wirelessly.