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All-new 2009 Hummer H3T - Powering into Middle East showrooms this November

The all-new 2009 Hummer H3T is set to go on sale in the Middle East this November following an extensive testing and validation process designed to prove its stamina in various areas of on and off-road performance.

  • United Arab Emirates: Wednesday, September 03 - 2008 at 08:12
  • PRESS RELEASE


All-new 2009 Hummer H3T.
All-new 2009 Hummer H3T.


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Hummer is bringing its unmistakable style and unmatched capability to the pick-up market with the 2009 H3T.

As is the case with other testing and validation programs GM Middle East runs, this one was designed to ensure that the H3T is specifically adjusted to meet the demanding needs of potential Middle East customers and the environment they live in, and that it can, in true Hummer style, dominate various types of terrain in the region.

'GM engineers have conducted an extensive test program on Hummer H3T in GM's proving ground test facilities worldwide, and the Middle East team is doing its fair share. We are performing a round of gruesome hot weather testing in the region to examine every possible engineering, design, and build-quality aspect of the vehicle to make sure the H3T is ready for the Middle East market,'


said Duminda Unantenne, Regional Quality Manager in the Middle East.

The testing was carried out on inner-city roads and highways, in the sandy desert of the United Arab Emirates and the rocky mountains of Oman. Two vehicles were put through various tests, to simulate all driving conditions across the Middle East.

The engine's performance was examined in numerous tests designed to make sure it could withstand different driving conditions. Vehicle handling and responsiveness were also examined, in addition to the fuel systems, and the air-conditioning and cooling systems, which were also tested to make sure they met regional standards.

'It is very important to provide our customers with vehicles that suit their individual needs and requirements. The H3T is ideal for customers who work hard and play harder. The H3T retains the Hummer brand's DNA, including exceptional off-road capability and a premium interior that is as functional as it is comfortable,'


stated Johnny Amiouni, Hummer's Marketing Manager in Middle East.

He added, 'We are extremely proud of our validation programme and we are looking forward to launching this outstanding vehicle in November.'

The H3T is based on the architecture of the popular H3, but features a five-passenger crew cab and a separate 1.5 meters long bed. It is bigger than a midsize pick-up and smaller than a full-size pick-up, creating its own niche in the market. It also is infused with the attributes expected of a Hummer, including exceptional off-road capability and a premium interior that is as functional as it is comfortable.




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Notes and media contacts

About Hummer:

Hummer is the youngest brand in General Motors' portfolio, and is the fruit of an agreement between the world's largest automaker and AM General in December 1999. The iconic HUMVEE is the original Hummer, the cornerstone of the brand. Its core values are still largely maintained in current Hummer line-up, the most capable line-up of off-road vehicles that don't compromise on luxury.

In the Middle East, Hummer's line-up consists of the H2 which reflected an evolution of the brand making Hummer more accessible to a wider civilian audience upon its launch in 2003; the midsize H3 that widened the brand's appeal to a an even broader range of owners.

Three years after its reveal as a concept car at the 2004 Greater Los Angeles Auto Show, the production-ready 2009 Hummer H3T is set to bring its unmistakable style and unmatched capability to the truck market. The H3T is based on the architecture of the popular H3, but features a five-passenger crew cab and a separate 1.5 meter bed. It also is infused with the attributes expected of a Hummer, including exceptional off-road capability and a premium interior that is as functional as it is comfortable.

At the 2008 North American International Autoshow, Hummer revealed the HX concept; its vision of an agile, trail-ready, open-air vehicle that fits the lifestyles of everyone who needs or wants to drive off road, in style.

About GM:

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.

In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, Hummer and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2007, GM sold 135,894 vehicles in the Middle East.

On 16th September 2008, General Motors will celebrate its 100th birthday. A series of activities and initiatives will take place during the year, under the banner of GMnext, to showcase the company's accomplishments and vision for the future.

For more information, please contact:

Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
Siba Sami Ammari Posted by Siba Sami Ammari
Wednesday, September 03 - 2008 at 08:12 UAE local time (GMT+4)

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