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Wednesday, November 11 - 2009

Air Miles brings hope to orphans through Rugby tour

  • United Arab Emirates: Saturday, September 06 - 2008 at 11:41
  • PRESS RELEASE

Air Miles, the region's leading multi-participant loyalty programme, together with six UAE companies, has brought smiles to the faces of children from Tuloy Foundation and Bahay Bata Orphanage in the Philippines.

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With the '88' Making a Difference Tour, Air Miles successfully achieved cash donations of more than Dhs10,000 from a sponsored dinner during the tour.

Additionally, a Touch Rugby Tournament was held to generate donations for the orphanage for which 88 V Blacks was hailed champion.

"Air Miles is very dedicated to improving the lives of less fortunate children around the world. We always encourage our partners to participate in our corporate social responsibility initiatives and in this case give hope to orphaned children,"


said Dave Battiston, Chief Executive Officer, Air Miles Middle East.

"We are glad the event achieved such a positive response, and were thrilled by how enthusiastically the sponsors supported our goal of raising funds for this very worthy cause."

Other sponsors for the charity events were Sentinel and Middle East Fitness Professional (mefitpro).

Sporting equipment packages of new adidas touch tops, rugby balls, cones and sporting bags courtesy of adidas were also provided to both orphanages by mefitpro.
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Notes and media contacts

About Air Miles
Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar and Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Members can collect Air Miles from a massive total of over 120 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Al Rostamani International Exchange, Al Rostamani Travel And Holidays, Gulf Greetings, Royal & SunAlliance, Hertz, BinSina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (Monsoon, Hush Puppies, Brantano Shoe City), Al-Futtaim watches and jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical, CompuMe, Al Ansari Exchange, Emirates Post and many more.

Air Miles is managed in the UAE, Qatar and Bahrain by Rewards Management Middle East (RMMEL), which is 60% owned by leading international loyalty management corporation, Groupe Aeroplan. Groupe Aeroplan owns Canada's premier loyalty programme, Aeroplan, and the U.K.'s leading coalition loyalty program Nectar.

For more information please contact:

Chandrima Dutta
MCS/Action
Tel: 04-369344
Fax: 04-3908161
Mob: 050-2277516

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