Damas displays feminine elegance of Precious diamond timepieces

The latest collection reflects the stylish expression of a woman who truly values precise craftsmanship.

Precious watches have arrived as the perfect choice for women who look for contemporary elegance. These exquisite watches are embellished with genuine diamonds of the finest quality and precious gems, real leather and stainless steel, all complemented by precise Swiss movement. Craftsmen have achieved perfect union of art and precision in every Precious watch and all the mechanisms and decorative components have been created with immense care and minuteness.

Tawhid Abdullah, Managing Director of Damas, said:

"Damas is proud to present unique watches from Precious designed for ladies who have a distinct urban attitude. With beautiful dials, provocative style and innovative materials, Precious watches are original and imaginative. The 'Charms' collection conveys an aura of feminity with its exquisite rings of diamonds and whimsical numbers. The 'Gardens' collection refreshes with its serene beauty. The face of these watches is enhanced by a circlet of diamonds atop patterns reminiscent of formal gardens. The 'Hearts' collection speaks of sophistication and haute couture with diamonds set in stylish designs. Thus there is a watch to match every mood and occasion."

Destined to be worn as both timepiece and jewellery, Precious watches have become an important accessory in a contemporary woman's life. This special selection has been designed for functionality and adapted to match the changing feminine tastes, styles and fashions. They are bold and oversized and can be distinguished by their signature classic style.

Precious watches have been created to meet the demands of a category of consumers looking for original, exclusive and trendy products. The brand's early landmark designs have served as the cornerstone of its philosophy which is based on impeccable technique and subtly daring style. However, strict quality controls are carried out at every stage of production though characterised by an aura of apparent simplicity.

The new models of Precious women's watches are available in select Damas boutiques located in Dubai Festival City, Radisson SAS, Al Maktoum, DIFC, City Centre and Burjuman Centre. In Abu Dhabi they are present at select Damas boutiques such as Al Hosn, Marina Mall, and Khalidiyah Mall.