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Premier Inn set to dominate the value hotel sector in the UAE

Premier Inn, the UK's largest and most successful hotel brand, has announced that it has secured sites in Ras Al Khaimah and Umm Al Qawain lending further weight to its commitment to be the dominant brand in the region's budget hotel sector.

  • United Arab Emirates: Sunday, September 07 - 2008 at 11:49
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These properties added to the four sites already secured thus far in Dubai at Dubai Investments Park (Now Open), Dubai Silicon Oasis, Dubai International Airport and Dubai Al Jadaf and in Abu Dhabi, at Capital Centre, demonstrates that Premier Inn are serious about achieving their objectives of operating 6000+ rooms across the GCC by 2012.

Darroch Crawford, Managing Director of Premier Inn in the Middle East said:

'We are delighted to add these two excellent sites in the northern emirates to our portfolio. It is our aim to provide high quality, low cost accommodation throughout the region, offering customers a value for money which is unprecedented in the region. We hope to announce further sites soon in Fujairah, Abu Dhabi, Muscat, Doha and throughout the Kingdom of Saudi Arabia.'



In Ras Al Khaimah the hotel will be located on the corner of Bridge Road and Bin Dahir Road near the Creek and will boast 232 rooms. The property in Umm Al Qawain will be situated on the Ajman/Ras Al Khaimah Road and comprise some 186 rooms, all of the same high standard that the Premier Inn brand has become associated with.
Premier Inn Hotels LLC is a joint venture between Premier Inn, the UK's largest and most successful hotel brand, with 38,000 rooms across 550 hotels and the Emirates Group.

Derek Swan, SVP of Emirates Corporate Development said, 'Following the successful opening of the first Premier Inn property in Dubai Investments Park it's clear that there is a big market for low cost accommodation in the hospitality sector so we were keen to move on with our plans and secure more sites and offer a 'value' hotel model to as many people as possible across the region.'

Premier Inn's hotels in Dubai, its first international properties outside of the UK, are operated under a joint venture between the Emirates Group and Whitbread Plc.

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About Premier Inn
Premier Inn is the UK's biggest hotel brand with 550 hotels and over 38,000 rooms. All Premier Inns feature: en-suite bathroom with shower and bath; beds with duvet; family rooms that sleep up to two adults and two children aged 15 and under; remote control TV/radio alarm; tea/coffee making facilities; spacious desk area and a licensed restaurant and bar.

Premier Inn offers customers a 'Good Night Guarantee' of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain's leading hotel chains.

About Emirates
Emirates is the Dubai-based international airline. The Emirates Group comprise an award-winning fleet of 121 aircraft which flies to 100 cities around the world, an international cargo division, a fully-fledged destination management and leisure division, an international ground handler and an airline IT developer, Emirates is characterised by two key features, continuous explosive growth and a constant focus on top quality service.

About Whitbread Plc
Whitbread PLC is the UK's leading hospitality company, managing the number one brands in hotels, restaurants, and coffee shops, including Premier Inn, Brewers Fayre, Beefeater, and Costa Coffee. Whitbread's strategy is to create value for shareholders by focusing on growth in expanding sectors of the hospitality industry, primarily in the UK but also in selected international markets. In the financial year to March 1, 2007, Whitbread generated pre-tax, pre-exceptional profit of £213.0m. Founded in 1742, the company is listed on the London Stock Exchange (as WTB.L) and is a member of the FTSE4Good Indices.

For more information on Premier Inn, please contact:
Chris McDonnell, Siren Consulting
Tel: 04 3215351
Ehab Al-Abbadi Posted by Ehab Al-Abbadi
Sunday, September 07 - 2008 at 11:49 UAE local time (GMT+4)

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