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Thursday, November 26 - 2009

Guinness Book of Record attempts to raise awareness for Global Breast Cancer Campaign

  • United Arab Emirates: Sunday, September 07 - 2008 at 16:56
  • PRESS RELEASE

The Estee Lauder Companies and Mapochette.com, the sassy designer handbag rental company, have teamed up, to raise awareness and funds for the 16th year of The Estee Lauder Global Breast Cancer Awareness Campaign in the fight against breast cancer.

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Calling on the support from women of all ages, the two organisations are planning to make history by bringing the Guinness Book of Records here to Dubai and break the Largest Human Awareness (breast cancer) Ribbon.

The family fun starts at 8.30am at "World Pink" at the Emirates Golf Club Dubai on Friday 24th October; all those participating will be given a free goodie bag containing a pink t-shirt, Estee Lauder cosmetic sample, Estee Lauder's pink ribbon, bookmarks with educational information about breast cancer and preventive measures. In addition, a discount voucher from Mapochette.com will be offered for any handbags rented from their website.

Log onto mapochette.com for information on this exciting event and secure your place in the record books. Donations of Dhs 20 and upwards are suggested with all proceeds funding global research and awareness for Breast Cancer through the international Estee Lauder campaign. Over 4000 women are needed to take this attempt into the Guinness Book of Records, Please join us in making a difference and enjoy the glamour and fun, courtesy of Estee Launder and Mapochette.com.

Since 1993, the Estee Lauder Group Of Companies has raised over $35m worldwide and helped raise awareness for over 4 billion women internationally. The campaign has also helped educate women all over the world on early detection and has been linked to saving the lives of thousands of women, young and old, every day through their pioneering clinical research.

Mapochette.com is proud to be associated with this prestigious Dubai event. The Breast Cancer Campaign enhances their careful beauty proposition amongst women of all ages having recently launched their luxury designer handbag website featuring a large range of luxury designer handbags to rent for evening and special occasions. Gorgeous bags at a fraction of the cost.

In addition, any orders for handbag rentals on Mapochette.com website during the month of October, a 10% of the proceeds will be given to the Breast Cancer Research Foundation of the Emirates, founded by Dr. Houriya Kazim, one of the leading breast cancer surgeons in the UAE.

For the first 150 handbag rentals during the month of October from mapochette.com, people will receive an Estee Lauder pink pack, which will include a beauty product, must-have pink stoned breast cancer brooch and an educational bookmark.
Also consider reading:
Log in to request more information from Estee Lauder Middle East FZE

Notes and media contacts

Log onto Mapochette.com website to register your place at World Pink or call the Mapochette.com handbag hotline on 050 9032569.

For further information, kindly contact:

Danielle Wilson
Mapochette.com
m. +971 50 6882308

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