Renault GCC launches 'Customer First' initiative

Announced alongside the launch of its new lifestyle sedan, Safrane, Renault's 'Customer First' service initiative has been designed to offer buyers with a complete peace of mind experience both before and following the purchase of any Renault vehicle.

Customers wishing to purchase a Renault car will now, as part of the 'Renault Customer First' initiative, receive 11 essential complimentary pre and post-sales services making every buyers ownership experience trouble-free.

The third quarter of 2008 saw Renault GCC expand its line-up to include three new models - the much awaited Clio Renault F1 Team R27, the Clio Renault Sport 197 and most recently the Safrane - which promises to be the owner's stress-free space. With its existing line-up of the Megane Coupe Cabriolet, hatchback and sedan versions, Renault has a variety of options for potential buyers to consider.

"Now that we have a competitive line-up on offer, it was only natural for us to step-up our customer services. Having a good product is not enough and the relationship with a buyer does not end at the point of sale - in fact, it begins once the product is sold,"

said Mohamed Bennani, Managing Director of Renault GCC.

"For any brand to succeed in a new market, after-sales service and positive brand interaction are essential ingredients and this is what led us to design the 'Customer First' initiative," he added.

Apart from the standard initial 1000km free service inspection and 24/7 roadside assistance, other services include a 100km test drive invitation with the option of an accompanying sales executive to answer questions and 3-years or 100,000km worldwide car warranty increased from the former 60,000km.

The other additional seven free services included in the 'Customer First' programme are: one-year warranty on all repair and maintenance work carried out; use of Renault genuine parts; service appointments within 48 hours; dedicated call centre for maintenance bookings and inquiries; quality certificates for clients guaranteeing service excellence standards are met; fixed maintenance prices at showrooms and service centers ensuring total transparency and lastly, the AlwaysMobile service wherein Renault car owners are given courtesy drop-off options if their vehicle requires repair work for more than one day.

This new service initiative from Renault will be implemented in Dubai (Arabian Automobiles Co. LLC), Saudi Arabia (Zahid Tractor and Heavy Machinery Co. Ltd.) and Kuwait (Abdulmohsen Abdulaziz Al-Babtain Co.) first followed by the other GCC countries.