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Al Hilal Bank to help "Prepare our Children for the New World"

United Arab Emirates: Tuesday, September 09 - 2008 at 10:07
PRESS RELEASE

Al Hilal Bank, the newest face in Islamic banking, has striven to keep children at the top of mind throughout Ramadan, by putting them at center stage in all internal and external communications during the Holy Month.

Ramadan Gallery.

The bank has produced materials encouraging their staff to have their children illustrate what Ramadan means to them. The pictures have been compiled and published as a book to be distributed to all staff as well as visitors to any of the bank's branches during the Holy Month. Additionally, TV commercials and an e-greeting card available on the financial institution's website have been created through the "eyes of children" encouraging the public to take a fresh look at the meaning of this reverent time in the UAE.

"Ramadan is all about sharing, giving and togetherness and it is in this vein that we are communicating to our customers," said Berro.

"We encourage everyone in the UAE to visit our branches and view the gallery area located there to enjoy our exhibition illustrating the different phases of the moon while assigning a different Hadeeth each day. We hope this helps families come together and discuss the values that we associate with Ramadan. "

said Mohamed Jamil Berro, CEO, Al Hilal Bank.

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Related site: http://www.alhilalbank.ae

Notes and media contacts

About Al Hilal Bank:

Al Hilal Bank is wholly owned by the Abu Dhabi Investment Council, which is an investment body of the Government of Abu Dhabi. The Bank has an authorized capital of over Dhs4bn and is licensed to operate as an Islamic commercial bank. Al Hilal Bank is committed to becoming the region's leading financial institution, escalating the development of Islamic Banking with a fresh approach to the industry, new technology and service excellence.

For more information, please contact:

Miriam Farshoukh
Account Executive
Memac Ogilvy Public Relations, Dubai
Office : +971 4 3050377
Fax : +971 4 3050306

Vemuri Srinivas
Head of Branding & Corporate Communications
Brand Equity
Al Hilal Bank
050 5840 235

Posted by Siba Sami Ammari
Tuesday, September 09 - 2008 at 10:07 UAE local time (GMT+4)

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This article was updated on Wed Sep 10 2008.

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Al Hilal Bank to help "Prepare our Children for the New World"

Al Hilal Bank, the newest face in Islamic banking, has striven to keep children at the top of mind throughout Ramadan, by putting them at center stage in all internal and external communications during the Holy Month.

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