Laila Hareb, Director of RTA Customer Service Centers Department, said that the scheme would serve the interests of large corporate customers, who have wide-ranging transactions involving considerable revenues, or associated with initiatives to address transport problems in the emirate of Dubai.
She added:
"RTA considers these companies strategic partners as they are engaged in implementing giant projects, and work with the RTA to reassert its vision and goals. They are also viewed as stakeholders in the sustainable development process of the RTA, and a key player in establishing solutions facing the emirate such as traffic bottlenecks, environmental & public health problems and others."
"RTA is contemplating provision of special privileges to start off this initiative. These include deploying dedicated highly competent employees to process transactions of subscribers to the service and ensure seamless interaction with them. They also include designing an electronic program which is both flexible and matching to the requirements of customers so as to process their transactions without having to visit RTA offices," she added.
RTA will also dedicate a number of Call Center employees to attend to inquiries from service subscribers, receive their applications and deliver finished products to their locations.
"In identifying these companies, the number of which is not expected to exceed 30, RTA relied on a number of standards such as the number of initiatives contributed to solve transport problem in Dubai, the number of transactions processed weekly or monthly, and the current anticipated revenue of the RTA," said Ms. Laila.
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