Haier and DHL launch a joint promotional campaign

Haier, the world's fourth leading producer of white goods (home appliances), announced recently that it had signed a mutual cooperation agreement with expedited mail and logistics services DHL, to launch a joint promotional campaign that will last until the end of September 2008.

Jordan: Tuesday, September 09 - 2008 at 14:27
PRESS RELEASE

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Reham Gaboun Marketing Manager - Haier, Khalil Sukkar Sales and Marketing Manager- DHL.

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The campaign aims to allow DHL's clients to win daily gift vouchers provided by Haier, to be exchanged for Haier's products with every shipment sent through DHL's branches in Shmeisani and City Center.

'It is our pleasure to cooperate with Haier on this promotional campaign,' said DHL's Marketing and Sales Development Manager Khalil Sukkar.

'This campaign represents our commitment to benefit our clients who frequently use our delivery services.'

Reham Ghaboun, Haier's Marketing Manager, reaffirmed the company's appreciation of this joint project with a company as prominent as DHL, explaining that this campaign came as a result of both parties' desire to provide the best services to their clients.

'This campaign collectively focuses on rewarding clients and customers and providing them with special benefits in what falls in line with Haier's strategic goals in terms of customer satisfaction. The campaign also focuses on bridging communication and on raising the standards of our offers.'

DHL's clients will be able to exchange their vouchers for gifts directly from Haier's gallery. The company will provide innumerable gifts from its various product lines.

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About Haier:

Haier is the world's 4th largest whitegoods manufacturer and one of China's Top 100 IT Companies. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. Haier specializes in technology research, manufacture industry, trading and financial services. Haier 2006 global revenue was RB107.5 bn. Haier has experienced the development stages, noted as Brand Building, Diversification and Globalization. At the 21st anniversary of the founding of Haier Group on December 26, 2005, Haier announced its 4th strategic development stage of global brand building. In 1993, Haier brand was officially recognized as a famous brand. In 2006, Haier brand was valued at RMB74.9 billion. Since 2002, Haier has consecutively been ranked first in the row of China's most valuable brands for manufacture of 18 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones and kitchen appliances. Haier was ranked first of China's Top 10 Global Brands by China State Bureau of Quality and Technical Supervision (CSBTS) for refrigerators and washing machines. On August 30, 2005, Haier was ranked 1st of China's Top 10 Global Brands by the Financial Times.

Posted by Eman Hassan
Tuesday, September 09 - 2008 at 14:27 UAE local time (GMT+4)

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