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Sunday, November 22 - 2009

Panasonic launches Blu-ray offering in its home cinema system

  • United Arab Emirates: Wednesday, September 10 - 2008 at 10:26
  • PRESS RELEASE

Panasonic has launched the SC-BT100 Full-HD Blu-ray DiscTM Home Cinema System, a powerful home cinema system that takes maximum advantage of the remarkable image and sound quality of Blu-ray Disc, to provide a viewing experience that surpasses even actual cinema.

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  • Panasonic's home cinema system with Blu-ray feature.
    Panasonic's home cinema system with Blu-ray feature.
Blu-ray, also known as Blu-ray Disc (BD), is a next-generation optical disc format with the same dimensions as a standard DVD or CD, whose main uses are high-definition video and data storage.

Panasonic has added to the SC-BT100 with special audio technologies that complement the superb quality of its Blu-ray Disc images. The Bamboo Diaphragm Speaker, which was developed by an extensive study of speaker cone materials, achieves high sound quality. The Kelton Subwoofer produces rich, robust bass tones to match the large-screen and high-resolution images. By aligning the two woofers directly above and below the tweeter, the Vertical Symmetrical Configuration Speaker achieves sharp, clear sounds.

"These high-quality audio technologies combine to reproduce the superb sounds of the lossless compressed Dolby TrueHD and DTS-HD formats," said Panasonic Marketing Middle East Product Manager Yasuo Kimoto. "Also, by adding the optional Wireless Kit for rear and surround speakers, the exciting ambience and superb sound of a surround sound system can be enjoyed."

"The Whisper-mode Surround function provides a powerful surround sound effect, even when watching late-night movies with the sound volume lowered."

Added to this, a full complement of networking functions prepare the SC-BT100 for the new age of entertainment, such as the Integrated Universal Dock for iPod, which allows simple connection of an iPod to the Blu-ray DiscTM Home Cinema System, an SD Memory Card Slot that makes it easy to exchange data with an HD camcorder or digital still camera, and new VIERA Link functions for smooth operation using only the VIERA TV's remote control.

The Panasonic SC-BT100 Full-HD Blu-ray DiscTM Home Cinema System clearly brings a host of new AV possibilities to HD entertainment.
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Notes and media contacts

Best known for its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of Y9.07 trillion ($90.52bn) for the year ended March 31, 2008. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. Panasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle East FZE (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.

For further information, please contact:

Ajit Nair
Corporate Communications Department
Panasonic Marketing Middle East FZE
P.O.Box 17985, Jebel Ali, Dubai, UAE
Tel: +971 4 8819880
Fax: +971 4 8814311

Or

Ibrahim Jimoh
Senior Consultant
Cicero & Bernay Public Relations
Phone: +971 4 334 2966
Fax: +971 4 334 2977

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