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Damas offers sparkling gift ideas for Eid

  • United Arab Emirates: Wednesday, September 10 - 2008 at 11:31
  • PRESS RELEASE

Damas, the leading international jewellery retailer in the Middle East, spreads cheers this Eid with inspiring gift ideas from its acclaimed in-house collections - Crystal Aya and Al Manthourah.

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  • Damas spreads cheers this Eid with inspiring gift ideas from its acclaimed in-house collections - Crystal Aya and Al Manthourah.
    Damas spreads cheers this Eid with inspiring gift ideas from its acclaimed in-house collections - Crystal Aya and Al Manthourah.
Highlighting the month-long observance of Ramadan, Eid heralds a time of giving, sharing and merry-making. The 101-year old jeweler makes gifting even more memorable during this season by presenting Arabic- and Islamic-inspired jewels crafted in gold and precious stones.

Tawhid Abdullah, Managing Director of Damas, remarked:
"We extend our warmest greetings to the entire Arab world as we celebrate Eid. To mark this important occasion, we offer unique gift ideas for those who only want the best for their loved ones. Our special offerings - Crystal Aya and Al Manthourah -- reflect the time-honored values that we Muslims share. They are special reminders of our heritage that can be passed on for many generations."


The exclusive Crystal Aya pendant collection bears the world's smallest complete rendition of the Holy Q'uran. Crafted mainly in high-grade crystal, a Crystal Aya pendant is essentially a religious article that elegantly blends with day or evening wear. The centrepiece crystal, on which the Holy Quran is laser-inscribed, is framed with 18kt white or yellow gold and embellished with sparkling diamonds. One of the bestsellers in Damas, the collection does not fail to captivate with its outstanding design technology and craftsmanship.

Inspired by the beauty and grace of the Arabian woman, Al Manthourah wonderfully weaves dream designs in 21kt yellow gold and rich hand-painted enamels. The collection presents the rich Arab tradition in gold executed with the greatest attention to detail and features minute links forming chains, tassels and intricate embroidery patterns.

Damas showcases exquisitely-crafted in-house collections designed with the region's jewellery lovers in mind. From traditional to modern, ornate to minimalist, formal to casual, there is always a piece to suit every mood and occasion. In addition, each signature jewel carries the outstanding design and craftsmanship that have been associated with Damas for many years.

Gift yourself and loved ones with unique pieces from the Crystal Aya and Al Manthourah collections now available at Damas shops throughout the Middle East.
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Notes and media contacts

About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning Middle East, South Asia, Europe and North Africa with 438 sales points in 18 countries.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.

For more information please contact:

Caesar Gonzales
Deputy Manager - PR Department
The Idea Agency
P.O. Box 50887 Dubai, UAE
Tel: +971 4 34 34 424
Fax: +971 4 34 34 305

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