i2 broadens its reach with new distribution network in Pakistan

Pakistan is witnessing a remarkable growth in the telecommunication industry; where cellular phone subscribers increased by 22.36 million in the fiscal year 07-08.

Mr. Abdul Hameed Al Sunaid, CEO, i2 stated:

"This expansion is an integral part of i2's increased development plan as our team has worked hard over the past year to ensure successful growth for i2. Pakistan is a huge market and we view it as having enormous potential. Pakistan is an ideal place for i2 particularly keeping in mind our strategic growth objectives and interest in untapped markets in South Asia."

Pakistan is a market, which offers a great opportunity for i2. With an estimated population of 165,000,000, the number of cellular phone subscribers in the country increased by 22.36 million in the fiscal year 2007-08. It now exceeds 88 million in the midst of fierce competition among cellular operators. Teledensity at this point has reached 54.5 and growing rapidly. Witnessing such rapid growth in the market, it makes obvious business sense for i2 to expand into Pakistan at this present time.

i2 has an aggressive plan to cover most of the main cities in Pakistan by extending its numerous customer touch points to this new market such as mobile points of sale, and other value added services such as i2 magazine, i2 club and i2 café.

"Opening in Pakistan is integral to further expand our geographical scope. South Asia is a significant market in regards to its dynamism and the awareness of its population"

added Abdul Hameed.

The company is aggressively pursuing its expansion plans as the leading telecommunications company in the Middle East, Africa and now South Asia, by successfully positioning itself as the principal retailer, wholesaler and distributor of mobile phones; its decision to expand in Pakistan will play an integral role in i2's continuing development and success.

To date, i2 is present in 22 countries in the Middle East, Africa and South Asia offering the widest range of mobile phones, PDAs, wireless technology, software; value added services and mobile accessories.

"i2 has revealed it's intention to expand into untapped markets. Due to its determination and strategic planning, it has a record of entering markets presenting potential, with success" concluded Mr. Abdul Hameed.