The main contributing factors for such dramatic growth were fleet sales, as well as the newly introduced Audi A4 and A5, but Audi Abu Dhabi's increased focus on the customer experience is also said to be a major factor in these results.
"We are very focused on enhancing the customer's purchasing and ownership experience as the core of our long term growth strategy," commented Andrew Hellyar Audi Brand Manager.
Examples of the initiative are the AUDI AG standard compliant showroom with features such as a customer lounge, audio visual displays and the Audi Exclusive individualization studio, which will allow customers to customize vehicle colors, leathers and trims with the Audi Car Configurator and see the results on the screen.
The focus goes further still with heavy investment in training of the Audi Sales and Service Teams as well as Customer Relationship Management.
Following these results, Audi Abu Dhabi has announced a special offer on the Audi A4, A6 & A8 during the Holy Month of Ramadan.
Customers purchasing their new vehicle before October 4 receive a preferential interest rate of only 3.5 percent and make no repayments until 2009, along with benefiting from the five years / 105,000 km free servicing.
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Audi Abu Dhabi announces 40% first half growth
- United Arab Emirates: Thursday, September 11 - 2008 at 11:24
- PRESS RELEASE
Audi Abu Dhabi, represented by Ali & Sons Co L.L.C Motors Division, has recorded a sales growth of 40% for the first half of 2008.
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About AudiAUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. With revenue of €33,617m and profit before tax of €2,915 million, the company attained its best figures ever. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of the Audi A6 started in Aurangabad, India. The company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese, Italy, and quattro GmbH in Neckarsulm. Audi employs about 54,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than € 2 billion each year in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to nearly double the number of models in its portfolio by 2015, from the 25 currently on offer to 40.
AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005: Audi Middle East. Sales in the Middle East rose by 38.2% to 6,380 cars in 2007 (2006: 4,616). The current Middle East model range comprises the A3, A3 Sportback, A4 Saloon and Cabriolet, the A5, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q7 and the R8.
Posted by Eman HassanThursday, September 11 - 2008 at 11:24 UAE local time (GMT+4)
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