UAE baby boom spurs Mother, Baby and Child Show

In an effort to meet increased interest in the event TME, event organiser of the MBC show has made an additional 2,000 square metres of exhibition space available to those brands looking to increase their market share of the UAE's burgeoning parenting, pregnancy and baby sector.

"The MBC show has a loyal customer base which has participated year after year. But due to these dynamic demographics, we have been experiencing a surge in demand,"

said Shannon Norris Events Director for TME the event organiser.

Currently in the UAE 25% of the population is under 10 years old, with an annual birth rate growth of 3.38%.

This is double that of KSA, 4 times that of the USA and 30 times higher that that of the European Union.

To help new companies which have set up in the UAE, as well as established firms who are exhibiting for the first time, MBC show has created Launchpad.

This is an area of the show dedicated to these debutants whose products may have never before been exhibited in the U.A.E.

The focused event for babies and infants offers an unprecedented platform showcase their products as well as a unique opportunity to interact directly with their target audience.

The MBC Show is scheduled to take place at the Dubai International Exhibition and Convention Centre between18th-20th December 2008 and is expected to attract more than 25,000 visitors.